Terms of reference for the appointment of a panel of agencies for marketing and communication services.

{"name":null,"email":"[email protected]","phone":null,"department":"ies for improvement.","address":"is confidential and may be legally privileged."}

provisions

in the SCC shall prevail.

Table of clauses

1. Definitions

2. Application

3. General

4. Standards

5. Use of contract documents and information; inspection

6. Patent rights

7. Performance security

8. Inspections, tests and analysis

9. Packing

10. Delivery and documents

11. Insurance

12. Transportation

13. Incidental services

• --

construction and Recovery

Programmes

Maximum Points 5

of 6

SMME/QSE/EME 2 B-BBEE Certificate (issued by

SANAS accredited verification

agencies) / Sworn Affidavit/

CIPC B-BBEE Certificate

Company registration

Cooperatives/NPCs/ NPOs/CBOs documents (issued by CIPC/

Department of Social

Development)

Promotion of business located in the 2 Proof of municipal account

province where goods

• --

Supply chain management

System should this declaration prove to be false.

.................................... .....................................................

Signature Date

.................................... ......................................................

Position Name of bidder

• --

Terms of reference for the appointment of a panel of agencies for marketing and

Communication services

• --

________________________________________________________________________________________

The Education Training and Development Practices Sector Education and Training Authority (ETDP SETA) is a public

entity established in terms of Section 9(1) of the Skills Development Act, No. , to advance skills levels in

accordance with the National Skills Development Plan (NSDP). The Mandate of the ETDP SETA is to promote and

facilitate the development and improvement of the skills profile of the sector’s workforce to benefit employers,

workers and employees in the ETD sector.

The ETDP SETA will host a Non-Compulsory virtual briefing session for BID NO: SCMU: 02 - 2026/27 – for the

Appointment of a panel of agencies for marketing and communication services on 23 June 2026 at 11h00. Access

details will be available on www.etdpseta.org.za as from 22 June 2026. Kindly note that interested service

providers may submit their questions at the latest by 24 June 2026. No further questions will be answered after

this date. We thank you for your cooperation.

2. Purpose & objectives

________________________________________________________________________________________

2.1. Purpose and background

The ETDP SETA invites reputable Marketing and Communication agencies to apply to be part of a panel. The

selected agencies will be required to build and expand the ETDP SETA’s brand visibility across targeted online

and print platforms and to support the planning, design, and execution of a range of marketing and

communication activities.

These services will be rendered on a national scale, covering the ETDP SETA’s mandate and operational footprint

across South Africa, up to 2030.

Required services include those of strategists, copywriters and digital specialists to assist with the

implementation of a holistic marketing approach that will build credibility around the ETDP SETA brand.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful.

Website: www.etdpseta.org.za | e-mail: [email protected] | Anti-Corruption Hotline: 0800 204 937 | SMS: 49017

E-mail: [email protected]

Website: www.etdpseta.org.za - e-mail: [email protected] - Anti Corruption Hotline: 0800 204 937

E-mail: [email protected]

3. Required services

________________________________________________________________________________________

The Marketing and Communication Service Providers/Agencies must be able to offer the following services and

display an in-depth understanding of the following areas:

Marketing and Communication Services

Marketing and Communication Services required by the ETDP SETA encompass a range of activities aimed at

promoting the organisation, its brand, products, and services, as well as facilitating effective communication

strategies with the different stakeholders of the organisation. The required services include:

• Marketing Strategy Development – Creating overall marketing and communication plans aligned with

the organisation’s objectives and target audiences.

• Brand Development and Positioning – Establishing or refining brand identity, tone, and messaging for

consistency across platforms.

• Content Creation and Design – Developing marketing materials such as brochures, newsletters,

advertisements, infographics, social media posts, and website content.

• Digital Marketing – Managing online platforms, including website design and maintenance, social

media strategy and management, search engine optimization (SEO), email marketing, and online

advertising.

• Campaign Management – Designing, planning, and executing targeted marketing and communication

campaigns to reach ETDP SETA stakeholders.

• Event Marketing and Management – Conceptualising, coordinating, and executing marketing events,

activations, and exhibitions.

• Market Research and Monitoring – Gathering and analysing data to assess market trends, audience

perceptions, campaign effectiveness, and opportunities for improvement.

• Reputation and Stakeholder Management – Maintaining a positive public image and managing

engagement with stakeholders (both internal and external).

Listed activities within the Marketing and Communication strategy will entail:

3.1. Digital Marketing Services:

These required services for this category include development of online strategies, tools, and activities

to promote the ETDP SETA brand, initiatives and services across the various digital platforms.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

With a footprint across South Africa, traditional PR strategies together with digital campaigns will be introduced

in order to achieve the greatest brand elevation for the organisation. The digital marketing services will be

results driven and measurable. These services are aimed at assisting the ETDP SETA to reach and engage its

target audience online and will include the following:

• Search Engine Optimization (SEO) to improve the organisational website’s visibility in search engine

results

• Social Media Marketing: Creating and managing content across different social media platforms

• Content Marketing: Creating articles, videos, infographics, and other content to attract and educate

audiences.

• Online Advertising: Display ads, banner ads, video ads, or sponsored posts across websites and

platforms.

leads, sales, or signups.

• Analytics and Reporting: Tracking campaign performance.

• Videography and photography services: Organisational and for social media

3.2. Website management and development:

• Increasing both the quality and quantity of the organisational traffic and exposure to the ETDP SETA

brand

• Messaging and content development

• Imagery and video and storytelling of the ETDP SETA programmes

• Mobile-friendliness integration

3.3. Events Management

• Event submission and proposal

• Hosting with technical requirements for hybrid hosting

• Suitable venue sourcing

• Stakeholder paraphernalia and branding thereof

• Post event report

3.4. Social Media Strategy Development and implementation plan

• Social media strategy and implementation plan

• Effective management of social media platforms to engage with the ETDP SETA target audience and

enhance the ETDP SETA brand

• Content development, including development of content calendars, are in line with organisational

priorities

• Social media integration and sharing

• Management of the social media pages and detailed reporting on a weekly basis

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

3.5. Advertising and Profiling

• Success stories of the ETDP SETA will be told through print and broadcast media

• Media buying and space will be done through this category; this will include placement of

organizational adverts to be placed in the different media.

3.6. Content Development

• Develop high level, proofread and edit content-based material for the ETDP SETA, for magazine and

brochure usage.

3.7. Graphics design, layout and design

• Design through visual elements to convey eye-catching visuals in magazines, website design and

advertisements and all ETDP SETA Marketing and Communication related activities

• Design, development and placement of content for magazines, brochures, reports, etc.

• PowerPoint template development and design.

3.8. Proofreading and editing services

ETDP SETA required services include revising and refining a piece of writing for structure, clarity and

flow by making sure the text is well and professionally organised, clearly expressed, and aligned with

the purpose of what the text is aimed at achieving. This includes the following:

• Improving readability and tone

• Ensuring consistency of style and voice

• Clarifying confusing or ambiguous sentences

• Strengthening overall structure and logical flow

• Creating one tone of voice in all written content

3.9. Monitoring and Evaluation

• Developed metrics and implemented monitoring tools for marketing and communication campaigns.

• Produced campaign evaluation reports that informed future marketing and communication

strategies.

3.10. Sign Language and Braille Services

Availability of certified, qualified and accredited sign language interpreters for all relevant meetings,

consultations, workshops, trainings, and public engagements for both physical and virtual

participation. Sign language interpreters to be well versed in all official languages of South Africa.

Production of braille material as and when required.

4. Profile of service provider

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

________________________________________________________________________________________

4.1. Track record of marketing and communication activities

The Service Provider must display experience in broad spectrum of Marketing and Communication activities

over the past five years with evidence of all Marketing and Communication activities listed above. Evidence file

to be submitted in hard copy and must include referral letters from at least three clients, serviced in the past

five years.

Evidence file to be submitted by the Marketing and Communication agencies/Service providers must showcase

at least five items in each category listed below.

4.1.1. Branding and Positioning

• Developed comprehensive branding strategies for organisations serviced, including corporate identity

design and brand guidelines.

4.1.2. Advertising and Media Buying

• Managed multi-channel advertising campaigns (radio, television, print, and online), achieving a reach

across all Provinces of South Africa with one campaign activated.

• Negotiated media buys and implemented targeted media strategies for corporate, government, and

non-profit clients.

4.1.3. Website Design and Development

• Websites managed and built with evidence of improved organisational traffic and exposure to the

organisation, business, with evidence of content developed and published including the mobile

friendliness integration of the website built and developed. Service Providers must be able to show

website size and performance.

4.1.4. Digital Marketing Services

• Developed and implemented digital marketing campaigns across platforms like Facebook, LinkedIn,

Instagram, and Google.

• Created and managed paid digital campaigns

• Produced regular website analytics and performance reports to guide campaign optimisation.

4.1.5. Public Relations and Stakeholder Engagement

• Developed and implemented PR strategies for national and provincial events, media coverage will be

an added advantage

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

• Created stakeholder engagement platforms (workshops, webinars, and seminars) for government and

corporate clients.

4.1.6. Event Management and Branding

• Organised and managed conferences, seminars, and stakeholder meetings for up to 500 participants.

• Developed and implemented event branding and marketing materials, ensuring brand consistency

and impactful messaging.

4.1.7. Content Development and Publishing

• Created newsletters, annual reports, corporate brochures, and sector-relevant digital content.

• Developed targeted content strategies to educate stakeholders and build trust.

4.1.8. Monitoring and Evaluation

• Developed metrics and implemented monitoring tools for marketing and communication campaigns.

• Produced campaign evaluation reports that informed future marketing and communication

strategies.

4.1.9. Proofreading and editing services

The objective for bringing a professional proofreading and editing services on board is to ensure

improved quality of organisational documents, with no lingering mistakes and to explore, create and

deliver valuable services to always meet the needs of the ETDP SETA in terms of writing consistently

with a well-defined-communication goal. The Service Provider must display experience in broad

spectrum of proofreading and editing services over the past five years with evidence in the areas listed

below.

Expertise of services must include online and print editing and proofreading of the following:

• Annual Reports

• Magazines

• Brochures

• Presentations

• Speeches

• Advertisements

• Reports

• Visual boards

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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• All organisational, content-based material

4.2. Functional resources

• Profile of Marketing/Communication Specialist and Copywriter to work with HoD, Marketing

and Communication.

• Evidence of inhouse design and editing software for graphics, layout and design – (Examples

of these include Adobe Photoshop, In-Design, CorelDRAW).

• Bank statement in the business with a positive balance of at least R500 000 plus for campaigns,

events, media buys, etc, as required by the ETDP SETA.

• Media account between the service provider and the Sunday Times and City press (both digital

and print) for advertising space and for purchasing and placements of Ads.

4.3. Proposal for submission to contain:

4.3.1. Name of organisations where Marketing and Communication services were offered to

(private companies or government departments), in the past five years, ending 30 October

2025.

4.3.2. At least three reference Letters, from each of the organisations for the services listed above.

4.3.3. CV of key individuals, tailored to the assignment – The allocated Account Manager and

Copywriter.

4.3.4. Outline of the roles and responsibilities of the Account Manager and the Copywriter.

The Service Provider should provide, in a hardy copy and electronic format, based on services rendered in the

past five years, ending 30 May 2025, five samples as evidence within each of the categories listed below. The

reference letters for the services offered must be in line with the categories listed.

4.3.5. Branding and Positioning

• Samples of developed comprehensive branding strategies for organisations serviced,

including corporate identity design and brand guidelines.

4.3.6. Advertising and Media Buying

• Adverts placed on both print and digital media platforms.

4.3.7. Website Design and Development

• Websites managed and built with evidence of improved organisational traffic and exposure to

the organisation.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

4.3.8. Digital Marketing Services

• Developed and implemented digital marketing campaigns across platforms like Facebook,

LinkedIn, Instagram, and Google. Samples to include actual postings.

4.3.9. Public Relations and Stakeholder Engagement

• Developed and implemented PR strategies for national and provincial events.

• Organised and managed conference/seminar/launch, etc. with an output report.

4.3.10. Content Development, Proofreading and Editing Services for online and digital

• Developed newsletters, advertisements, visual boards, magazines, annual reports, corporate

brochures, and sector-relevant digital content

4.4. Mandatory requirements

4.4.1. At least five (5) years’ experience as a Marketing and Communication Agency and must be registered

with or hold recognised status from the Association for Communication & Advertising (ACA) and/or

the Marketing Association of South Africa (MASA).

Bidders must provide confirmation that:

• The ACA/MASA registration/status of recognition is issued by the Association for

Communication & Advertising (ACA/MASA)

• The registration/status of recognition applies to the bidding entity/agency (juristic person)

and not to an individual.

4.4.2. Qualification of Account Manager and experience

4.4.3. Ability to converse fluently in English, with excellent writing and presenting skills communicate well

in written and oral form in English.

5. Project scope & requirements

________________________________________________________________________________________

5.1. Project scope

5.1.1. The ETDP SETA will evaluate the bid

5.1.2. The shortlisted providers may be required to make a presentation of the Marketing and

Communication activities to the evaluation committee.

5.1.3. Bid documentation that does not comply with the requirements will be eliminated from the

evaluation process.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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5.1.4. A maximum of six (6) panel of agencies for marketing and communications will be

appointed.

5.2. Functional resources

5.2.1. The Service Provider must be adequately equipped with the necessary resources to offer

the ETDP SETA the required services on a national level and provincial level, as and when

required.

5.2.2. Although an Account Manager will be allocated to the ETDP SETA, the Marketing and

Communication agencies must have the required Human Resource and Financial as

mentioned above.

5.2.3. Project Management Skills. No changes will be accepted without the prior written consent

of the ETDP SETA.

5.2.4. Curriculum Vitaes of staff that will be involved on the project.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

6. Costing model (pricing schedule)

________________________________________________________________________________________

This costing model must not be modified at all and if retyped all line items in order as stated

Below to be included.

ITEM DESCRIPTION Rate Per Hour Total Rand value

1. Development of Marketing and Communication

strategy and plan

2. Website Development –

Building and maintenance

3. Events Management - Percentage of overall cost

per event

4. Social media – Plan for three platforms, with

update once per week, across three platforms

5. Percentage for booking of space for placement of

AD in Sunday Times – (Content layout and design

to be done by the ETDP SETA)

6. Layout and design of 150-page Annual Report

7. Videography Services - Recording, editing and

production of four hours event

8. Photography services – four hours event

9. Editing and proof reading of 50-page, word count

of 6000 words

10. Formatting of 30-page document with 3000

words, no tables

11. Formatting of word document with 20 pages with

tables only, 600 words within the tables

12. Escalation Per Annum (Based on CPI Per Annum)

Stand-alone under pricing

13. Rate per hour for Sign Languages

Sub-total

VAT @ 15% (If applicable)

Total costs VAT incl

Average hourly rate

Name of bidder: _____________________________________

Position/ role: ______________________________________

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

Signature: ___________________________________________

All pricing shall be in South African Rand (ZAR). All project milestones with costing should be listed on the

pricing schedule.

7. Duration of the project

________________________________________________________________________________________

The ETDP SETA is expected to enter into a Service Level Agreement (SLA) with the successful bidder. The

project's duration will start from the last signature of the SLA. The duration of the entire project will end on 31

March 2030.

8. Method of submission

________________________________________________________________________________________

Bidders must submit bid proposal in a USB stick in a clearly marked envelope with bidder’s details and bid

reference number. All Documents for Stage 1 (Administrative requirements), Stage 2: Phase A (Mandatory

Requirements), Stage 2: Phase B (Functionality Evaluation), and Stage 3 (Pricing & Specific Goals) must be

submitted in electronic format, USB.

There must be three folders in the USB cover the following stages.

Folder A: Stage 1: Administrative Requirements

Folder B: Stage 2: Phase A: Mandatory Requirements

: Phase B: Functionality Evaluation Requirements

Folder C: Stage 3: Phase B: Price and Specific Goal

It is the responsibility of the bidder to ensure that all relevant documents are included in the USB to ensure

efficient evaluation of its proposal. ETDP SETA will not take any responsibility for any missing information in the

submissions.

No specific requirements found

Tax compliance system pin: central

Tax compliance status

Tax compliance requirements

Tax compliance status (tcs) pin may be made via e-filing through the SARS website

Tcs pin is available but the bidder is registered on the central supplier database (csd), a csd

Csd number

Csd number must be provided

Central supplier database (csd), a csd

2. Tax compliance requirements

2.3 Application for tax compliance status (tcs) pin may be made via e-filing through the SARS website

Separate tcs certificate / pin / csd number.

2.6 Where NO tcs pin is available but the bidder is registered on the central supplier database (csd), a csd

VAT registration

Supplier tax compliance system pin: central

If the answer is “NO” to all of the above, then IT is not a requirement to register for a tax compliance status

Central Supplier Database

professional body – company registration/status certificate, with at least one of the following

4.4.2. Qualification of Account Manager and experience

• SBD 1 - Invitation to Bid
• SBD 4 - Declaration of Interest

NB: Failure to comply with these requirements will lead to disqualification from further evaluation.

B-BBEE Details: ___________________________________________

The ETDP SETA Supply Chain Management Policy will apply:

1. ETDP SETA does not bind itself to appoint a bidder with the highest points.

2. ETDP SETA reserves the right to negotiate the bidder’s price.

3. ETDP SETA reserves the right to cancel the bid and not award the bid to any of the bidders.

4. Bids which are late, incomplete, or unsigned will NOT be accepted.

5. ETDPSETA reserves the right to include a penalty fee should the training programme not be

completed as per the service level agreement.

6. Bidders must submit a valid certified B-BBEE Certificate from SANAS Accredited Verification Agency

or issued by Companies and Intellectual Property Commission (CIPC) or a signed Sworn Affidavit for

allocation of points for specific goals.

7. Specific goals shall not be allocated where supportive documents as stated in the bid documents

are not provided as stated in the bid document.

8. Bids submitted are to hold good for a period of 90 days.

9. Outsourcing is not allowed

10. Companies who bid as a joint venture must submit a consolidated B-BBEE Verification certificate

prepared for this bid only, from SANAS Accredited Verification Agency in order to be eligible for

empowerment points. Companies who form part of this joint venture MUST provide an

accreditation certificate with relevant authority as stated in Mandatory documents.

11. Failure on the part of a bidder to submit proof of B-BBEE Status level of contributor, sworn affidavit

or a B-BBEE Certificate, together with the bid, will be interpreted to mean that points for specific

goals for B-BBEE status level of contribution are not claimed.

12. Deregistered and blacklisted companies including directors/owners/individuals linked to the

company will not

________________________________________________________________________________________

The evaluation criteria for the assessment of the proposals will be based on both qualitative and financial aspects

of the proposal. Service Providers will be evaluated on functionality. The bidders that score points which equal to

or exceed the minimum threshold provided on functionality will further be evaluated on price and specific goals.

The Bid documents will be evaluated individually on a score sheet, by a representative of the evaluation panel

according to the evaluation criteria indicated in the Terms of Reference.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

THE ETDP SETA applies the provisions of the Preferential Procurement Policy Framework Act, ACT NO

and Preferential Procurement Regulations, 2022. The evaluation will be guided by ETDP SETA procurement

policy.

9.1. STAGE 1: ADMINISTRATIVE COMPLIANCE [Folder A (USB)]

Bidders will be evaluated on the submission of the requested administrative documents. Fully completed and

signed forms with witnesses’ signature must be submitted and all applicable boxes be ticked.

Description Comply/Submitted

Completion of all SBD Forms:

• SBD 1 - Invitation to Bid

• SBD 4 - Declaration of Interest

Completion in full of the General Conditions of Contract (GCC)

Submit a “Unique security personal identification number (PIN) issued by SARS" which the

SETA will use to verify the bidder’s tax matters prior to the award

9.2. STAGE 2: PHASE A - MANDATORY DOCUMENTS [Folder B (USB]]

NB: Failure to comply with these requirements will lead to disqualification from further evaluation.

Mandatory Requirement Method of Evaluation

Registration/status of recognition with the Proof of registration confirming the validity period as a

professional body – company registration/status certificate, with at least one of the following

of recognition professional bodies:

Association for Communication & Advertising (ACA) or

Marketing Association of South Africa (MASA)

The bidder must demonstrate proven Signed reference Letter in the referee letterhead

experience in providing sign language services. confirming such services.

9.3. STAGE 2: PHASE B - FUNCTIONALITY [Folder B (USB)]

The evaluation of this bid shall include functionality whereby the bids will be evaluated using the evaluation criteria

embodied in the bid documents.

1. The minimum qualifying score for functionality will be 70 points, and bids that fail to achieve the

minimum qualifying score will be disqualified.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

2. Only bids that achieved the minimum qualifying score for functionality will be evaluated further in

accordance with the 80/20 preference point systems prescribed in Preferential Procurement Regulations

5 and 6.

The evaluation criteria for functionality will be as follows:

NO QUALIFYING CRITERIA FOR SHORT LISTING Method of evaluation POINTS

1 1. Experience and References: Evidence of services

rendered in the Marketing and Communications

industry, either in Public or Private Sector. Reference

letters demonstrating the business experience.

1.1. Experience in the business for Marketing and

Communications Services= 10

• 5 years plus 10
• 3 - 4 years 07

• 1 - 2 years 05
• Less than one year 0

1.2. Contactable References letters = 15

• Three (3) reference 15
• [Each reference must clearly indicate. letters submitted
• Services rendered
• Two (2) references letters 10
• Duration of the project submitted
• Deliverables and outcomes
• One (1) reference letter
• recommendation and contact details of the submitted 5

referee as well as projects completed on

time and

• Must be signed.

NB: If any of the above information is

omitted/missing will lead to the reference letter(s)

not allocated points.

2 Marketing and Communication Strategy and

Implementation Plan for the overall Marketing and

Communication services = 35 (ETDP SETA to be used as

a scenario for development of the strategy and

implementation plan)

2.1. Strategy (35), (guided by the Government

• Target Audience and 20

Communication Handbook) to include: Segmentation including

stakeholder map

• Plan to promote broad 10

awareness of the ETDP

Strategy to include the following areas: SETA products and

• Website management and development services through
• Events Management integrated Marketing and
• Social Media Strategy Development and Communication Plan

implementation

• Digital Marketing Services 5
• Advertising and Profiling and implementation
• Stakeholder Management thereof

3 3.1 Experience of Staff Personnel (CVs) to be attached;

• International Association 5

qualifications and experience. (35): Include relevant of Business

professional body certificates (excluding

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

of 17

ACA/MASA), registration with one of the two Communicators Africa

bodies: Region (IABC Africa)

• Public Relations Institute

NB* No points will be allocated if the qualification is of Southern Africa (PSIRA)

not attached (Degree)

• Degree (NQF 7) in 10

Communication,

Marketing, Public

Relations, Digital and

Strategic Communication

3.2 Profile of key Account Manager and relevant

experience of Account Manager in the field of

• 5 years plus 15

Marketing and Communication

• 3 - 4 years 10

• 1 - 2 years 5
• 0 - Experience 0

4 i. Proof in the form of videos and images - of

• In the past five years 5

communication campaigns for clients’ services in

• No proof 0

the past five years

ii. No proof or less than five years of videos and

images produced

Total 100

Bidders must provide documents to justify awarding the above points, and such include details of contactable

references to validate the information submitted.

Points will be awarded on a sliding scale.

9.4. STAGE 4 - PRICING & SPECIFIC GOALS [Folder C (USB)]

Pricing schedule documents

a. Costing Model (Price must be final, include VAT and signed)

b. SBD 6.1 - Preferential Points Claim Form in terms of the Preferential Procurement Regulations, 2022

• (If claiming preferential points) - this will be used to verify points to be allocated for specific goals

80/20 preference point system shall be applicable as follows:

✓ Price 80

✓ Allocation of specific goals 20

In order to facilitate a transparent selection process that allows equal opportunity to all service providers, the

ETDP-SETA will adhere to its policy on the appointment of service providers.

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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10. Bid conditions

________________________________________________________________________________________

The ETDP SETA Supply Chain Management Policy will apply:

1. ETDP SETA does not bind itself to appoint a bidder with the highest points.

2. ETDP SETA reserves the right to negotiate the bidder’s price.

3. ETDP SETA reserves the right to cancel the bid and not award the bid to any of the bidders.

4. Bids which are late, incomplete, or unsigned will NOT be accepted.

5. ETDPSETA reserves the right to include a penalty fee should the training programme not be

completed as per the service level agreement.

6. Bidders must submit a valid certified B-BBEE Certificate from SANAS Accredited Verification Agency

or issued by Companies and Intellectual Property Commission (CIPC) or a signed Sworn Affidavit for

allocation of points for specific goals.

7. Specific goals shall not be allocated where supportive documents as stated in the bid documents

are not provided as stated in the bid document.

8. Bids submitted are to hold good for a period of 90 days.

9. Outsourcing is not allowed

10. Companies who bid as a joint venture must submit a consolidated B-BBEE Verification certificate

prepared for this bid only, from SANAS Accredited Verification Agency in order to be eligible for

empowerment points. Companies who form part of this joint venture MUST provide an

accreditation certificate with relevant authority as stated in Mandatory documents.

11. Failure on the part of a bidder to submit proof of B-BBEE Status level of contributor, sworn affidavit

or a B-BBEE Certificate, together with the bid, will be interpreted to mean that points for specific

goals for B-BBEE status level of contribution are not claimed.

12. Deregistered and blacklisted companies including directors/owners/individuals linked to the

company will not be considered. Due diligence will be conducted with successful bidders to validate

submitted information.

13. All suppliers must be registered on the Central Supplier Database. No bid shall be awarded to any

supplier that is not registered on the Central Supplier Database.

14. Companies that are in the process of de-registration in the CIPC will not be considered.

15. Service Provider must provide proof of Public Liability Insurance.

16. The ETDP SETA remains the sole owner and custodian of all content, material, or any other form of

development. No information of or on behalf of the ETDP SETA may be shared, during the duration

or after the closing period of the project. It remains the responsibility of the appointed service

provider to hand over all material to the ETDP SETA. Should a service provider wish to have the ETDP

SETA as a referral, permission for this must be sought.

11. Disclaimer

________________________________________________________________________________________

Protection of Personal Information Act (POPIA) and Promotion of Access to Information Act (PAIA) Disclaimer

1. By submitting your proposal, you grant the necessary consent as you acknowledge that:

• ETDP SETA treats data it gathers and personal information it collects, holds and/or processes as

private.

2. Therefore:

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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Your right to privacy and security is very important to us. The ETDP SETA as a responsible party treats

personal information of data subjects as private and confidential. To that end, we collect personal

information for the purposes set out in this document or otherwise the specific purpose(s)

communicated to you.

3. We may also use your information for a number of different purposes, for example to fulfil our legal

and regulatory obligations of the SETA.

4. For more detailed information on how and why we may use your information, including the rights in

relation to your personal data, and our legal grounds for collection, processing and using it, please

view the ETDP SETA Protection of Personal Information Policy and Promotion of Access to Information

Manual on our website: www.etdpseta.org.za “ETDP SETA PAIA Manual and POPIA Manual”.

12. Bid documents / proposal packs

________________________________________________________________________________________

Bid documents for participation must be downloaded from the ETDP SETA website: www.etdpseta.org.za,

Main Menu > Supply Chain Management > Open Tenders as from 12h00 on 09 June 2026.

Bidders must submit technical and financial proposals in one (1) USB clearly marked “Folder A-Admin

Compliance, Folder B-Technical Proposal “and “Folder C- Financial Proposal”.

The financial proposal will only be opened when the tender is responsive in Stage 2 or at the discretion of

the ETDP SETA

All Bids/Proposals (completed in [one (1) USB] No hard copies will be accepted, the USB must be courier or

hand delivered to:

The ETDP SETA – Gauteng Provincial Office

112 Main Street

9th Floor

Johannesburg CBD

2091

Submissions can be delivered into the tender box between 08h00 and 16h30 Monday to Friday BEFORE the

closing date and time of 11h00 on 07 July 2026.

No late submission will be accepted!

13. Closing date

________________________________________________________________________________________

All Proposals should reach the ETDP SETA Offices on or before 11h00 on 07 July 2026.

14. Contact person

________________________________________________________________________________________

NO telephonic or any other form of communication relating to this bid will be permitted with any other

ETDPSETA member of staff either by Bidders (as collective bidding team or individual of the bidding team),

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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representative of Bidders, associates of Bidders, shareholders of Bidders, other than with the named

individual stated below. ANY MEANS OF ATTEMPTING TO INFLUENCE THE ADJUDICATION PROCESS OR

Outcomes of the adjudication process will result in immediate disqualification of the entire

BID. All enquiries regarding this bid must be in writing only and be directed to:

Supply Chain Management: Email: [email protected]

Note: Blacklisted companies appearing on the National Treasury database and prohibited from conducting

business with public entities, will be disqualified.

Annexure a

Bidders are required to provide references for the Account Manager.

1. Relevant experience of the account manager

Name of Account Manager: __________________________________________________________

Project/Company Position/Role Responsibilities Start End Reference Reference Reference

name date date (Name & (Position) (Contact

Surname) details)

The information in this communication is confidential and may be legally privileged.

It is intended for the sole use of the individual/s or entity to whom this has been addressed or copied. If you are not the

intended recipient you are hereby notified that any disclosure, copying, distribution or taking action in reliance of the

contents of this communication and/or its attachments, is strictly prohibited and will be unlawful

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