Appointment of a panel of marketing and communication agencies for etdp seta (2026-2030)

Closing date and time: 07 July 2026 at 11h00. Non-compulsory virtual briefing session: 23 June 2026 at 11h00. Access details available on www.etdpseta.org.za from 22 June 2026. Deadline for submitting questions: 24 June 2026. Bid documents available for download from 12h00 on 09 June 2026.

All written enquiries must be directed to: Supply Chain Management, Email: [email protected]. Submission address: The ETDP SETA – Gauteng Provincial Office, 112 Main Street, 9th Floor, Johannesburg CBD, 2091. No telephonic or other forms of communication are permitted with ETDP SETA staff. Technical enquiries contact: Mrs Siphesihle Nzima, Email: [email protected]. Bidding procedure enquiries contact: Mr Sibusiso Kutshwa, Email: [email protected].

Submit bids in a clearly marked envelope with bidder’s details and bid reference number (SCMU NO: 02 - 2026/27) via courier or hand delivery. All documents must be submitted in electronic format on a single USB stick, structured into three folders: Folder A (Administrative Requirements), Folder B (Mandatory and Functionality Evaluation Requirements), and Folder C (Pricing & Specific Goals). Deliver to: The ETDP SETA – Gauteng Provincial Office, 112 Main Street, 9th Floor, Johannesburg CBD, 2091. Submissions accepted between 08h00 and 16h30, Monday to Friday, before the closing date and time of 11h00 on 07 July 2026. Late, incomplete, or unsigned bids will not be accepted. Use official forms provided (do not re-type). Ensure all required SBD forms (SBD 1, SBD 4, SBD 6.1) are fully completed and signed. Failure to comply with submission requirements may result in disqualification.

Evaluation occurs in four stages: Stage 1 (Administrative Compliance): Submission of all SBD forms (SBD 1, SBD 4, SBD 6.1), General Conditions of Contract (GCC), and SARS Tax Compliance PIN or CSD number. Stage 2 Phase A (Mandatory Documents): Proof of registration with ACA or MASA, and signed reference letters confirming experience in sign language services (if applicable). Failure to comply leads to disqualification. Stage 2 Phase B (Functionality): Minimum qualifying score is 70 points. Criteria include: Experience and References (25 points: 10 for years in business, 15 for reference letters), Marketing and Communication Strategy and Implementation Plan (35 points), Experience of Staff Personnel (35 points: 5 for professional body certificates, 10 for degree qualifications, 15-0 for Account Manager experience, 5 for proof of campaigns). Stage 4 (Pricing & Specific Goals): 80/20 preference point system applies (80 points for price, 20 for specific goals). Specific goals include B-BBEE ownership levels, youth/disabled ownership, SMME/QSE status, and local business promotion. Only bids achieving the minimum functionality score proceed to pricing evaluation. Points are awarded on a sliding scale, and bidders must provide supporting documents to justify claims.

Required services include: Marketing Strategy Development (aligned with ETDP SETA objectives), Brand Development and Positioning, Content Creation and Design (brochures, newsletters, social media posts, website content), Digital Marketing (SEO, social media management, online advertising, analytics), Campaign Management, Event Marketing and Management (conceptualising, coordinating, hybrid hosting), Market Research and Monitoring, Reputation and Stakeholder Management, Website Management and Development (traffic improvement, mobile-friendliness), Advertising and Profiling (media buying, print/broadcast), Graphics Design and Layout, Proofreading and Editing Services, Monitoring and Evaluation, Sign Language and Braille Services. Service providers must demonstrate experience in these areas over the past five years, with evidence such as reference letters, CVs of key personnel, and samples of work. Mandatory: 5+ years’ experience as a Marketing and Communication Agency, registration with ACA or MASA, ability to converse fluently in English, and proof of in-house design software (e.g., Adobe Photoshop, InDesign, CorelDRAW). Functional resources: Bank statement with a positive balance of at least R500,000, media accounts with Sunday Times and City Press for advertising.

Pricing must be submitted in South African Rand (ZAR) using the provided Costing Model. The model includes line items for: Development of Marketing and Communication Strategy, Website Development and Maintenance, Events Management (percentage of overall cost per event), Social Media Management (plan for three platforms, weekly updates), Media Buying (percentage for booking space in Sunday Times), Layout and Design of Annual Reports, Videography and Photography Services, Editing and Proofreading, Document Formatting, and Escalation Per Annum (based on CPI). All pricing must include VAT where applicable. Submit a signed Costing Model and SBD 6.1 form for preference points. Bids must hold good for 90 days. Payment terms: Invoices must be accompanied by a delivery note, and payments will be made within 30 days of submission.

Mandatory compliance: Valid Tax Compliance Status (TCS) PIN from SARS or CSD number (if registered on Central Supplier Database). Valid B-BBEE Certificate from SANAS Accredited Verification Agency or CIPC, or a signed Sworn Affidavit for EMEs/QSEs. Registration on the Central Supplier Database (CSD) is mandatory. Companies must not be deregistered, blacklisted, or have directors/owners listed on the Register for Tender Defaulters. No state-employed directors/members allowed. Proof of Public Liability Insurance required. Joint ventures must submit a consolidated B-BBEE Verification Certificate for the bid. Compliance with POPIA and PAIA is required. All suppliers must adhere to anti-corruption laws. Submit SBD 4 (Declaration of Interest) and ensure no conflicts of interest exist.

Evaluation is multi-stage: Stage 1 (Administrative Compliance): Submission of SBD 1, SBD 4, SBD 6.1, GCC, and SARS TCS PIN/CSD number. Stage 2 Phase A (Mandatory): Proof of ACA/MASA registration and signed reference letters for sign language services (if applicable). Non-compliance leads to disqualification. Stage 2 Phase B (Functionality): Minimum 70 points required. Criteria: Experience and References (25 points: 10 for years in business, 15 for reference letters with services rendered, duration, deliverables, and referee contact details), Marketing and Communication Strategy and Implementation Plan (35 points: target audience, segmentation, stakeholder map, integrated plan for website, events, social media, digital marketing, advertising, stakeholder management), Staff Qualifications and Experience (35 points: 5 for professional body certificates, 10 for NQF 7 degree in relevant fields, 15-0 for Account Manager experience, 5 for proof of campaigns via videos/images). Stage 4 (Pricing & Specific Goals): 80/20 system (80 points for price, 20 for specific goals). Specific goals include B-BBEE ownership levels, youth/disabled ownership, SMME/QSE status, and local business promotion. Only bids meeting the 70-point threshold proceed to pricing evaluation.