Morolong engages KZN on revised communication policy
Intelligence Summary
The revised Government Communication Policy, being socialized with provinces, mandates that 3-5% of government budgets be allocated to communication and that 30% of advertising spend go to small commercial and community media. This will drive new procurement activity in communication services, with a focus on supporting smaller media outlets, and requires coordinated implementation across all government spheres.
Why This Matters for Procurement
Procurement teams must adjust their communication budgets and advertising strategies to comply with the new policy, creating a surge in tenders for communication services and media placement.
Key Points
- Revised Government Communication Policy mandates 3-5% of government budgets for communication, creating new budget allocations for communication services.
- 30% of government advertising spend to be directed to small commercial and community media, opening tender opportunities for media and advertising suppliers.
- Policy aims for coordinated communication across all spheres, potentially centralizing procurement of communication services.
- Engagements with provinces signal policy rollout, likely leading to new tenders for communication strategy, branding, and media support.
- GCIS, MDDA, and Brand South Africa are driving implementation, indicating a coordinated procurement approach.
Industry Impact
Government communication budgets are now mandated at 3-5% of total budgets, and 30% of advertising spend must go to small/community media.
Industry-Wide Effect
This policy will standardize communication procurement across all spheres, potentially centralizing buying power and creating a more structured market for media and communication services, with a significant shift towards supporting smaller media players.
Affected Sectors
Affected Provinces
Affected Organs of State
Supplier Opportunity Signal
Small commercial and community media outlets will see increased government advertising contracts; communication agencies and PR firms should prepare for more tenders from all government entities as budgets are unlocked.
Risk / Compliance Signal
Non-compliance with the 30% advertising spend quota or failure to allocate 3-5% budget to communication could lead to irregular expenditure findings in audits.
From the Original Source
Excerpt reproduced for context. Tenders SA analysis is based on this public source. Read the full article at SAnews.gov.za.
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