SANRAL advertising and marketing services tender (3-Year contract)

{"name":null,"email":"[email protected]","phone":"012-426-6200","department":null,"address":"luding the last day."}

Advertising and marketing

1.1.1 Bidders must submit one original plus one hard copy and electronic copy (e.g. on compact disk

or memory stick). Additional supporting information can be provided in a separate file and cross-

referenced in the main submission. The RFP envelope must also contain the Bidder’s details on the back of

the envelope.

1.1.2 No bid may be withdrawn after it has been submitted to Sanral unless the Bidder so requests in writing and

such request is received by Sanral before the scheduled closing date. All bids received by Sanral on or before

the scheduled closing date and time shall be valid and binding for a period of 90 (ninety) working days

calculated from the last scheduled closing date (“validity period”). During the validity period or any extensions

to the validity period, bid prices shall remain firm save only for cost variations as are measurable by the

permissible contract price adjustments as set out elsewhere in this document.

1.1.3 No telegraphic, e-mailed or faxed bids will be accepted.

1.1.5 Properly motivated alternatives may be submitted but will only be considered if a compliant offer has

been submitted. The alternative shall be approached and priced to the same detail as required by this

creative planning and development for television, radio, print, digital media and other avenues like outof-home, including stadium and wall mural advertising. Revising and ensuring alignment of advertising

and marketing strategies, campaigns and implementation plans with corporate objectives and

strategies.

draft creatives, final creatives, strategies, implementation plans, as well as the execution thereof.

________________________________________________________________

A1.33 Develop digital advertising material – including for social media channels – adverts of

different sizes and other online advertising opportunities.

A1.34 Develop creatives for all types of media executions, including those for new platforms

that may be introduced.

A1.35 All campaigns must be scheduled into a calendar for the year, monitored and evaluated

after implementation. Implementation plans to be adjusted as required.

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

A1.36 SANRAL reserves the right to utilise its own employees and/or its service providers in

its adverts.

A1.37 The successful bidder may be required to conduct/implement an integrated

communications campaign outside of South Africa's borders.

A2 Media Optimisation and Creative Attunement

A2.1 Monitor all reporting systems to ensure campaigns are running correctly.

A2.2 Manage and deliver data and performance reports of the campaigns and activities to

2. Objectives (e.g., repositioning,

audience insights, competitive

analysis).

3. Methodology (e.g., surveys,

focus groups, market data).

• This case study should demonstrate your agency's ability to manage a complex, multi-faceted

project from strategy through to execution and measurement.

• Provide an example of past productions of a large-scale campaign (budgets, scale, deliverables,

client name if permissible).

• Include documented proof (e.g. invoices, contracts, letters of confirmation, or financial

summaries) to substantiate the figures.

:

o Executive Summary – Brief campaign overview (goals, approach, results).

o Client Overview – Company background & verifiable references.

o Campaign Strategy – Objectives, target audience, insights, and alignment with business

goals.

o Creative Development – Samples of ads across all platforms.

o Results & Impact – Measurable outcomes (e.g., brand awareness, engagement).

o Challenges & Learnings – Key obstacles, solutions, and takeaways.

o Conclusion & Recommendations – Insights for future campaigns.

Questions Evaluating Case Study 1 Score - 30 Weighting

Question 1: Executive Summary and a) Does the executive summary concisely capture

Client Overview the campaign’s complexity, scope, objectives, and

(6 marks total) outcomes? (3 marks)

a) Does the executive summary 0 = No summary or vague overview

concisely capture the campaign’s 1 = Some relevant details, but lacks clarity or

complexity, scope, objectives, and scope

outcomes? (3 marks) 2 = Clear summary with adequate coverage

b) Does the case include a clear 3 = Concise and insightful summary capturing

client overview and verifiable scope, objectives, and key outcomes

references? (3 marks) b) Does the case include a clear client overview

and verifiable references? (3 marks)

0 = No client details or references

1 = Basic client mention, no contact

2 = Client background included, limited

referencing

3 = Comprehensive overview with contactable

references

Question 2: Campaign Strategy and a) Are the campaign objectives clearly defined

Objectives and measurable? (2 marks)

(7 marks total) 0 = Objectives unclear or missing

a) Are the campaign objectives 1 = Objectives stated but not measurable

clearly defined and measurable? (2 2 = Clear and measurable objectives

marks) b) Is there clear alignment between campaign

b) Is there clear alignment between objectives and the client’s business goals? (2

campaign objectives and the client’s marks)

business goals? (2 marks) 0 = No alignment mentioned

1 = Weak or indirect alignment

2 = Strong and well-articulated alignment

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

c) Was the target audience well- c) Was the target audience well-defined and

defined and relevant to the strategy? relevant to the strategy? (1 mark)

(1 mark) 0 = Vague or missing

d) Was the overall campaign 1 = Clearly defined and aligned

approach strategically sound? (2 d) Was the overall campaign approach

marks) strategically sound? (2 marks)

0 = Lacks coherence or rationale

1 = General approach explained

2 = Strong rationale with clear strategic choices

Question 3: Creative Development a) Did the creative execution effectively adapt

and Platform Execution across all required platforms (TV, radio, print,

(7 marks total) OOH, social/digital)? (3 marks)

a) Did the creative execution 0 = One or no platforms shown

effectively adapt across all required 1 = Some platforms covered

platforms (TV, radio, print, OOH, 2 = Most platforms adequately shown

social/digital)? (3 marks) 3 = All platforms clearly demonstrated with

demonstrated with coherence coherence

b) Are creative samples provided, b) Are creative samples provided, and do they

and do they demonstrate originality demonstrate originality and audience relevance?

and audience relevance? (2 marks) (2 marks)

c) Was the use of insights evident in 0 = No or irrelevant samples

shaping the creative approach? (2 1 = Adequate creativity shown

marks) 2 = Strong creative expression, aligned with the

audience

c) Was the use of insights evident in shaping the

creative approach? (2 marks)

0 = No insights used

1 = Some linkage to insights

2 = Strong insight-based creativity

Question 4: Outcomes and a) Are measurable outcomes of the campaign

Effectiveness provided (e.g. brand awareness uplift,

(5 marks total) engagement, conversion)? (3 marks)

a) Are measurable outcomes of the 0 = No measurable outcomes

campaign provided (e.g. brand 1 = General outcomes, no data

awareness uplift, engagement, 2 = Some metrics or data used

conversion)? (3 marks) 3 = Strong use of specific, relevant metrics

b) Are campaign value and impact b) Are campaign value and impact discussed in a

discussed in a meaningful way? meaningful way with evidence provided? (2

Include documented proof (e.g. marks)

invoices, contracts, letters of 0 = Not mentioned

confirmation, or financial 1 = General value described

summaries) to substantiate the 2 = Clear evidence of value creation (invoices,

figures. contracts, financial summaries, ROI, reach,

(2 marks) perception change, etc.)

Question 5: Challenges, Learnings a) Are challenges during the campaign and how

and Recommendations they were addressed discussed? (2 marks)

(5 marks total) 0 = Not mentioned

a) Were there challenges during the 1 = Superficial or vague

campaign, and how were they 2 = Clear challenges and resolution strategies

addressed and discussed? (2 marks) b) Are key lessons learned clearly articulated? (2

b) Are key lessons learned clearly marks)

articulated? (2 marks) 0 = Not addressed

c) Are relevant conclusions and 1 = General reflection

actionable recommendations 2 = Thoughtful and applicable lessons

included? (1 mark) c) Are relevant conclusions and actionable

recommendations included? (1 mark)

0 = None

1 = Clear and relevant

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

These should highlight measurable outcomes (brand awareness improvement, consumer/user

perception shifts, etc).

1. Client background (industry, challenges, objectives) Showcase notable campaigns or projects

where you have conducted comprehensive brand reviews.

2. Research methodology (qualitative/quantitative, tools used)

Questions Evaluating Case Study 2 Score - 30 Weighting

1. Client Overview & Project 0 = No client details or references provided

Background 1 = Basic industry/challenge mentioned (no

• Were the client’s industry, objectives)

challenges, and objectives clearly 2 = Objectives stated but vague, no contactable

explained? reference

• Were verifiable references 3 = Clear industry/challenge/objectives; unverified

provided? reference

4 = Fully detailed + verifiable client

• Showcase notable campaigns or contact (email/phone)

projects where you have conducted

comprehensive brand reviews.

2. Research Methodology 0 = No methodology described

• Was the research approach 2 = Only qualitative or quantitative mentioned (no

(qual/quant) well-defined? tools)

• Were data collection tools (surveys, 3 = Both qual/quant stated + 1 tool (e.g.,

focus groups, etc.) appropriate? "surveys")

4 = Detailed methods (e.g., "500-person survey +

5 focus groups")

5 = Robust justification for tools/sample sizes

+ data integrity noted

3. Key Insights & Findings 0 = No insights or irrelevant findings

• Were the research findings relevant 2 = 1-2 generic insights (no data support)

and actionable? 3-4 = 3 letters from independent research

• Were data visualisations (charts, companies' insights/results with some data (e.g.,

graphs) used effectively? "30% of respondents...")

Supporting Evidence 5 = Insights linked to visuals (charts/graphs)

Include three letters from 6 = Actionable insights + professional

independent research companies visuals (e.g., infographics

confirming the results of your

work. These should highlight

measurable outcomes (brand

awareness improvement,

consumer/user perception shifts,

etc).

4. Strategic Recommendations 0 = No recommendations or unrelated to findings

• Were recommendations aligned 1 = Generic suggestions (e.g., "improve brand

with research findings? awareness")

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

• Were they practical and 3 = 2 recommendations tied to insights

measurable? 4 = Recommendations include implementation

steps

5 = Measurable KPIs attached (e.g., "Launch

rebrand by Q3 to achieve 15% perception lift")

5. Impact & Measurable Outcomes 0 = No outcomes provided

• Were post-research results (e.g., 2 = Anecdotal results (e.g., "client was satisfied")

brand lift, sales growth) quantified? 4 = 2-3 metrics (e.g., "10% brand lift") without

• Was the business impact clearly baseline

demonstrated? 5 = Metrics with before/after comparison (e.g.,

"Awareness rose from 40% → 52%")

6 = Business impact proven (e.g., "Drove R200

000 in sales post-implementation")

6. Challenges & Lessons Learned 0 = Not mentioned

• Were obstacles and solutions 1 = 1 challenge stated (no solution)

discussed? 2 = 1 challenge and solution

• Were key takeaways for future 3 = 2 challenges and solutions

projects identified? 4 = Lessons framed as actionable

guidelines (e.g., "Conduct pilot tests before full

rollout")

1. CAPABILITY: Infrastructure of Company, experience and capacity (Attach supporting documents after this section) Tenderer’s

(i.e. company) letterhead and

include and not be limited to:

• A brief description of services

rendered

• Quality of service
• duration of service
• Work within budget
• Kindly provide contact details for

verification

A minimum of 4 testimonials is

required.

Qualifications and competence of key staff: Provide an organogram of the staff that will manage the account with the staff titles listed below.

Please submit a CV of a maximum of 3 pages for each person who will fulfil the following roles. Please ensure that the communications,

marketing, and/or advertising qualifications and experience are detailed.

Experience of senior marketing and Did not >=10<=14

>=15Years

advertising strategist supply CV >=1<=6 Years >=7<=9Years Years

(minimum 10 years in the role with 0 3 7 8 10

relevant communications, marketing

and/or advertising qualifications)

Experience of senior creative Did not >=10<=12

>=13 Years

designer supply CV >=1<=6 Years >=7<=9 Years Years

(minimum 7 years in the role with 0 1 3 4 5

relevant communications, marketing

and/or advertising qualifications)

marketing Lead director for the non-

toll team

(minimum 7 years in the role with Did not >=10<=12

relevant communications, marketing supply CV >=1<=6 Years >=7<=9 Years Years >=13 Years

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

and/or advertising qualifications)

0 2 3 4 5

Experience of advertising and Did not >=9<=11

marketing Lead director for the toll supply CV >=1<=5 Years >=6<=8 Years >=12 Years

team

(minimum 6 years in the role with

relevant communications, marketing

and/or advertising qualifications) 0 2 3 4 5

Maximum: 40

Minimum: 27

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

2. SUITABILITY: Evaluation based on the quality of the response, feasibility, quality and content (Attach supporting Bid Evaluation

documents) Committee

Score (For

SANRAL Use)

Technical experience in 0 ≥1≤3 campaigns ≥4≤7 campaigns ≥8≤10 campaigns ≥11

comparable projects campaigns campaigns

proven experience in executing

integrated advertising campaigns by

providing detailed examples of work

of multi-channel, high-complexity

0 6 12 13 15

campaigns delivered within the last

five (5) years. These examples

should illustrate your capacity to

manage campaigns of a significant

scale, involving strategic planning,

creative development, and execution

across multiple major channels

simultaneously. Provide examples of

past productions within that range

(budgets, scale, deliverables, client

names if permissible).

1. Client Name | Campaign

Objective | Timeline | Measurable

Outcomes (e.g., reach, ROI).

2. Multichannel Proof (at least 4/5

channels per campaign):

o TV: link/Recording (1 per

campaign) with the storyboard

and script.

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

o Print: 2 examples (e.g.,

newspaper clippings, PDFs).

o Radio: 1 audio sample with

script

o OOH: 2 examples (e.g.,

billboard photos, transit ads

and/or wall murals).

o Digital: 2 samples (e.g.,

screenshot links, analytics).

Exclusions: recruitment

advertisements, retail store

promotions, and classified

advertisements will not be

considered.

(A minimum of 4 campaigns)

Experience in brand reviews and Not >=1<=2 reviews/ >=3<=4 reviews/ >=5<=6 reviews/ >= 7

research supplied research research research reviews/

Maximum: 20

Minimum: 15

Sub-total Phase 1 Capability and Suitability: 60 points

Minimum score to qualify for Phase 2 Case Study: 42 points

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

Phase 2: Adjudication Category for Case Study

Suitability: Case Study specifications:

– all case studies should not be older than 7 years.

– all case studies should be of public-sector based organisations.

– each of the case studies must be of different campaigns and not a repetition of the same campaign.

– a minimum of 45 points is required to move from Phase 2 to qualify for the pricing and preference

evaluation phase.

• Note that recruitment, retail stores and classified advertising experience is not acceptable.

Case Study 1: Submit a detailed case study of a large-scale, integrated advertising campaign (executed

in the last 7 years).

Pricing rules:

1. 1. General

a) Where no price or where a R0-00 price is entered against any and/or all payment items

under the three categories of staff, SANRAL shall regard such service as either being

included elsewhere under other payment item/s or provided free of charge. The entering of

R0-00 shall not absolve the service provider from performing its obligation under the

payment item/s.

b) If the service provider does not wish to price under any column, please insert R0-00. Do not

leave any column, row and/or any combination thereof open.

c) Do not qualify or write words in the pricing schedule. Any qualification and/or amendments

must be incorporated into the form provided.

d) Do not give an alternative pricing unless the postulated pricing schedule is filled in and

submitted.

e) Prices and totals must be equal to the product of the service providers' tendered hourly

rates and quantities.

f) Quantities are estimates only and are used for purposes of evaluation only and do not reflect

any guarantee of work. The service provider will not be entitled to claim any quantities

provided in this schedule, nor will the tenderer have any claim against SANRAL for any

reduction of the quantities or costs.

g) SANRAL makes allowance for production costs to execute work commissioned. The

production cost is merely an estimate for bidding purposes, and SANRAL reserves the right

not to utilise the full amount of the production cost for the duration of the contract.

2. Discounts:

a) Any discounts that are provided unconditionally will be taken into account for evaluation

purposes.

b) Discounts provided on condition will not be taken into account.

c) Discounts must be indicated separately to the price tendered under a separate heading itemised

Discounts.

3. Retainers:

a) No retainers will be allowed or paid out; only the cost for actual work done will be paid.

4. Mark UPS:

a) Mark-ups will only be allowed for the production of all outsourced adverts and any related third-

party costs for advertising and marketing. However, it must be tendered in the pricing schedule.

b) Markups must not exceed what the industry prescribes.

Part b: technical evaluation criteria

The minimum evaluation points required to qualify from Phase 1: Technical and suitability evaluation phase to Phase 2: Case Study phase is 42 points. The minimum points

required in Phase 2: Case Study is 45 points to qualify for the pricing and preference evaluation Phase 3. Note points do not carry over from Phase 1 to Phase 2. SANRAL

reserves the right to carry out presentations for clarity of the case studies.

Phase 1:

1. 1. General

a) Where no price or where a R0-00 price is entered against any and/or all payment items

under the three categories of staff, SANRAL shall regard such service as either being

included elsewhere under other payment item/s or provided free of charge. The entering of

R0-00 shall not absolve the service provider from performing its obligation under the

payment item/s.

b) If the service provider does not wish to price under any column, please insert R0-00. Do not

leave any column, row and/or any combination thereof open.

c) Do not qualify or write words in the pricing schedule. Any qualification and/or amendments

must be incorporated into the form provided.

d) Do not give an alternative pricing unless the postulated pricing schedule is filled in and

submitted.

e) Prices and totals must be equal to the product of the service providers' tendered hourly

rates and quantities.

f) Quantities are estimates only and are used for purposes of evaluation only and do not reflect

any guarantee of work. The service provider will not be entitled to claim any quantities

provided in this schedule, nor will the tenderer have any claim against SANRAL for any

reduction of the quantities or costs.

g) SANRAL makes allowance for production costs to execute work commissioned. The

production cost is merely an estimate for bidding purposes, and SANRAL reserves the right

not to utilise the full amount of the production cost for the duration of the contract.

a) Mark-ups will only be allowed for the production of all outsourced adverts and any related third-

party costs for advertising and marketing. However, it must be tendered in the pricing schedule.

b) Markups must not exceed what the industry prescribes.

• Please use the table below to show the structure of the tendered fees.

• Write the rate per hour per staff designation.

• PART A – Pricing Schedule: PROFESSIONAL FEES

• Calculate the cost per designated level of staff hours and write the figures in the relevant fields

provided.

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

• The total tendered amount will be calculated as follows:
• Add up all three levels of staff hours individually.
• Thereafter, add these sub-totals of these three staff levels as the price tendered as per the

Professional fees pricing schedule for 2026/7.

• Price tendered as per the Professional fees pricing schedule plus estimated CPI increase on

previous calculations, representing pricing for the following year (also known as year 2 or

financial year 2027/2028)

• The Price tendered as per the pricing schedule for year 2 above, plus estimated CPI increase

representing pricing for year 3 (also known as financial year 2028/2029).

• Add the three-year pricing and write down the sub-total.
• Calculate VAT for the sub-total calculated.
• Add the sub-total and VAT to come to a Total amount. Write the total in figures and words as

directed in the fields provided.

• PART B – Pricing Schedule: PRODUCTION AND MARK-UP

• The estimated production cost is presented.

• Write the mark-up percentage to be charged for third-party costs for the duration of the

contract.

• PART C: Pricing Schedule

• Once PART A - Pricing per staff is completed, use this information to populate the table

under PART C.

• Write in the amount for the three years excl. VAT for the Professional Fee in PART C –

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

Part a- pricing schedule: professional fees

No SERVICE REQUIRED Frequency Quantity Senior Amount (R) % of Middle Amount (R) % of Junior Amount (R) % of

work work split work

split split

Tax compliance unique registration

Tax compliance status

Tax compliance requirements

Tax compliance status (tcs) pin may be made via e-filing through the SARS website

Tax Compliance

Tax Compliance status requirements are also applicable to foreign Respondents/ individuals who wish to submit

tax compliance status will be verified through the Central Supplier Database

Csd number

Csd number must be provided

Central supplier database (csd), a csd

Central Supplier Database

Central Supplier Database (CSD) which has been

Central Supplier Database and their tax compliance status will be verified through the Central Supplier Database

To all of the above, then IT is not a requirement to register for a tax compliance status

1. Tax compliance requirements

1.3 Application for tax compliance status (tcs) pin may be made via e-filing through the SARS website

Must submit a separate tcs certificate / pin / csd number.

1.6 Where NO tcs is available but the bidder is registered on the central supplier database (csd), a csd

VAT registration number

If the answer is “NO” to all of the above, then IT is not a requirement to register for a tax compliance status

B-BBEE Minimum Level: 1

Points Allocation: 10 points

B-BBEE Details: M

For advertising and marketing services for a period of three (3)

Description years

Validity

PERIOD 90 calendar days including the first day and including the last day.

Bidding procedure enquiries may be directed to

CONTACT PERSON Procurement

Telephone number 012-426-6200

E-MAIL ADDRESS [email protected]

Supplier information

Name of bidder

Postal address

Street address

Telephone number code number

Cellphone number

E-mail address

VAT registration number

Supplier compliance status tax

Compliance unique registration

System pin: central reference number: or supplier

Database maaa

B-bbee status level verification tick applicable box] b-bbee status level [tick applicable box]

Certificate sworn affidavit

Yes No

Yes No

[A b-bbee status level verification certificate/ sworn affidavit must be submitted for purposes of

Compliance with the b-bbee act]

Yes No

Are you a foreign based supplier for the goods /services /works offered? [If yes, answer

Questionaire below ]

Questionnaire to bidding foreign suppliers

Is the entity a resident of the republic of south africa (RSA)? yes NO

Does the entity have a branch in the RSA? yes NO

Does the entity have a permanent establishment in the RSA? yes NO

Does the entity have any source of income in the RSA? yes NO

Is the entity liable in the RSA for any form of taxation? Yes NO

If the answer is “NO” to all of the above, then IT is not a requirement to register for a tax compliance status

System pin code from the south african revenue service (SARS) and if not register as per 1.3 Below.

Project description: Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

Part b

Terms and conditions for bidding

1. Tax compliance requirements

1.1 Bidders must ensure compliance with their tax obli

issuance of this RFP and/or its receipt of a Quotation in response to it. Please note that SANRAL reserves the

right to:

• modify the RFP’s goods / service(s) and request Respondents to re-bid on any changes;
• reject any Quotation which does not conform to instructions and specifications which are detailed herein;
• disqualify Quotations submitted after the stated submission deadline;
• not necessarily accept the lowest priced Quotation or an alternative bid;
• place an order in connection with this Quotation at any time after the RFP’s closing date;
• award only a portion of the proposed goods / services which are reflected in the scope of this RFP;
• split the award of the order/s between more than one Supplier/Service Provider should it at SANRAL’s

discretion be more advantageous in terms of, amongst others, cost or developmental considerations;

• cancel the quotation process;

• validate any information submitted by Respondents in response to this bid. This would include, but is

not limited to, requesting the Respondents to provide supporting evidence. By submitting a bid,

Respondents hereby irrevocably grant the necessary consent to SANRAL to do so;

• request audited financial statements or other documentation for the purposes of a due diligence

exercise;

• not accept any changes or purported changes by the Respondent to the bid rates after the closing date

and/or after the award of the business, unless the contract specifically provides for it;

• to cancel the contract and/request that National Treasury place the Respondent on its Database of

Restricted Suppliers for a period not exceeding 10 years, on the basis that a contract was awarded on

the strength of incorrect information furnished by the Respondent or on any other basis recognised in

law;

• award the business to the next ranked bidder, provided that he/she is still prepared to provide the

required Goods/Services at the quoted price, should the preferred bidder fail to sign or commence with

the contract within a reasonable period after being requested to do so. Under such circumstances, the

validity of the bids of the next ranked bidder(s) will be deemed to remain valid, irrespective of whether

the next ranked bidder(s) were notified of their bid being unsuccessful. Bidders may therefore be

Project description: Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

requested to advise whether they would still be prepared to provide the required Goods/Services at their

quoted price.

• Should a bidder fail to respond to a request for extension of the validity period before it expires, that

bidder will be excluded from tender process.

• IfthereareanyqueriesduringtheBidprocessandanyotherperiodaftertheBidclosure,

BiddersareadvisedtoforwardthequeriestotheemailaddressindicatedinSBD1form.If

no responses are received, Bidders are requested to send the follow up email to

[email protected].

1.11 Security clearance

company, goods/services provided by the company, the value and duration of the contract, etc. in compliance with

the Johannesburg Stock Exchange (JSE) Debt Listing Requirements.

1.13 National Treasury’s Central Supplier Database

Respondents are required to self-register on National Treasury’s Central Supplier Database (CSD) which has been

established to centrally administer supplier information for all organs of state and facilitate the verification of certain

key supplier information. SANRAL is required to ensure that price quotations are invited and accepted from

prospective bidders listed on the CSD. Business may not be awarded to a respondent who has failed to register on

the CSD. Only foreign suppliers with no local registered entity need not register on the CSD. The CSD can be

accessed at https://secure.csd.gov.za/.

For this purpose, the attached SBD 1 Form must be completed and submitted as a mandatory

returnable document by the closing date and time of the bid.

1.14 Tax Compliance

• Established with SANRAL and ensures that all metrics are known and measured when required. It

includes:

• Review of industry data.
• Implementation of learning from focus groups and/or research.
• Goal delivery of brand awareness growth, key measures that include brand linkage, amongst

others.

SANRAL’s Team

SANRAL Communications’ team remains the primary communications point for the successful agency.

A1 The scope of works includes:

A1.1 Provide a team for non-toll and toll advertising.

A1.2 Provide a dedicated senior strategist for the account.

A1.3 Provide strategic brand insight and direction pertaining to advertising and marketing

communications at a corporate and product level, as well as from an integrated

viewpoint.

A1.4 Develop an overall advertising, marketing and brand strategy and a creative plan to

positively profile the SANRAL brand as well as create awareness, educate and call for

action campaigns for the public on what SANRAL does for each pillar of operations.

Also includes strategies and plans for SANRAL’s projects.

A1.5 Review and update SANRAL’s style guide and corporate identity manual for the brand,

its products and/or sub-brands.

A1.6 Carry out necessary research before a corporate/brand/pillar/project campaigns,

including integrated campaigns, as well as research during or post the campaigns as

an assessment of work to ensure return on investment (ROI).

A1.7 Perform brand reviews and ensure involvement in key research initiatives such as brand

awareness and tracking, and research to determine communications effectiveness.

A1.8 Obtain and verify client creative briefs through job cards, for each project that describes

the strategy, specific goals and message of each project.

A1.9 Manage all ongoing projects and ensure cost estimates are issued before work

commences.

A1.10 Monitor selected campaigns as well as provide analysis of the feedback about the

impact of the brand and creative campaigns.

A1.11 Monitor annual trends and ongoing analysis of consumer attitudes and behaviour.

A1.12 Manage and coordinate the successful bidder’s teams across disciplines and

geographic areas in fulfilling the obligations listed herein.

A1.13 Ensure proper collaboration with the other successful service providers, resulting in an

integrated advertising and marketing approach and integrated strategies, plans and

campaigns for SANRAL.

Project description : Advertising and marketing

Sanral Request for Tender No 66111/1007/2026/01 of 68

A1.14 Study and analyse the advertising markets and audiences related to SANRAL’s

business and provide reports to SANRAL, when needed.

A1.15 Develop creatives showing an understanding of SANRAL’s operating environment in

relation to advertising and marketing activities.

A1.16 Contribute to and advise SANRAL on the development and implementation of

advertising and marketing plans, including marketing communications, advertising,

strategies and account planning, and research for the contract. All information must

meet specified deadlines.

A1.17 Create, prepare, and submit for SANRAL’s approval, marketing and advertising

strategies, plans, concepts, rough layouts, scripts for radio adverts, rough storyboards,

including all related work and plans for the development and execution thereof.

A1.18 Execute and implement marketing communications and advertising in finished form,

only after obtaining SANRAL’s timely prior approval, and cost estimate approvals, and

forward finished approved work to the relevant service providers or media houses.

A1.19 Traffic manage all necessary materials to media suppliers, media buyers and all other

third parties (including other successful service providers) needed to accomplish

SANRAL’s approved marketing communications, advertising ideas, programmes,

campaigns and integrated plans.

A1.20 Update and develop strategic point-of-views and marketing plans for new initiatives, as

well as develop (in conjunction with the communications team) presentations to senior

management.

A1.21 Develop a target audience list for all core target markets for campaigns when needed.

A1.22 Arrange, procure, book and manage the full process for photo/video shoots for print and

television campaigns as and when required, including the procurement for the full

services (film company; director, producer and crew, location scouts, locations, models,

venues, catering, postproduction, sound, voice over artists, etc. for the shoots).

A1.23 Arrange, procure, book and manage recording of radio adverts as well as dramas as

and when required, including the procurement for the full services (voice over artists,

studio bookings, sound, etc. for the recordings).

A1.24 Resize, edit, and ensure materials are in the required formats for the media houses,

including ad hoc placements and OOH.

A1.25 Develop marketing campaigns, conception, information architecture, creative design,

copywriting, graphical design and resizing, as final mechanics required for the

campaign.

A1.26 Edit and proofread all copy, including copy approved by SANRAL, and ensure that all

such materials approved have been reviewed and approved through SANRAL’s internal

review process.

A1.27 SANRAL makes use of all official local and foreign languages depending on the area in

which we are working, hence the successful service provider must be able to translate

all work into the required languages and ensure work is proofread as well as quality

checked.

A1.28 Provide creative and marketing consulting, sharing with SANRAL the best practices

expertise for brand advocacy, education, and call-to-action campaigns to ensure

creative continuity.

A1.29 The bidder shall develop and implement the strategy and creative for all traditional and

community media, for example. television, radio, print, social and digital media

networks, OOH, including billboards and wall murals, as well as any new platforms that

may be introduced for approval.

A1.30 Develop concept design and produce television and audiovisual (including dramas and

documentaries), radio (including dramas), digital and OOH adverts for all SANRAL

pillars of operations and projects.

A1.31 Develop concept design and production of radio ads – ongoing according to

programmes, including all pillars of operations and SANRAL traffic alerts and road

closure ads.

A1.32 Develop concept design and production of print adverts of different sizes to meet all

for in the form of a spreadsheet. For company >=3<=5 >= 6<= 8 >=9

information >=1<=2 companies companies companies companies each company, include three

0 2 3 4 5 television adverts, three print

adverts, three radio adverts, three

• To ensure that the sub-contractor programme achieves its goals, the Services Provider is

required to involve its sub-contractors in status and other critical meetings meant to enhance

delivery of services to SANRAL.

• To minimise disputes and ensure transparency, SANRAL requires the Service Provider to

table a report on a monthly basis of it’s spend on sub-contracting work. During the ranking of

such a report, the attendance of the sub-contractor(s) is encouraged.

• The Service Provider is expected to periodically assess the performance of its sub-

contractors, ensuring that the right metrics are being monitored and reports compiled.

evaluation of their bid.

Theminimumthresholdfortechnical/functionality[StepTWO]mustbemetorexceededfor

aRespondent’sProposaltoprogresstoStepTHREEforfinalevaluation

4.3 STEP THREE: Evaluation and Final Weighted Scoring

Sanral will utilise the following formula in its evaluation of Price

Ps = Score for the Bid under consideration

Specific goals Criteria 10 points 20 points

allocation points allocation points

b) Specific Goals [Weighted score 10 or 20 point]

▪ Specific goals preference points claim form

▪ Preference points will be awarded to a bidder for attaining the specific goals requirements

in accordance with the table indicated in the specific goals Claim Form.

all work into the required languages and ensure work is proofread as well as quality

Respondents are to note that for the purpose of Evaluation, a JV will be evaluated based on one consolidated

B-BBEE score card (a consolidated B-BBEE Status Level verification certificate) Preference points will be

awarded to a bidder for attaining the specific goals requirements in accordance with the table indicated in

the specific goals Claim Form.