Commercial marketing agency services for airports company south africa (3-Year contract)

• Background: ACSA is a market-driven commercial enterprise operating nine principal airports in South Africa, aiming to be a global leader in sustainable airport management by 2030.
• Purpose: To appoint a marketing agency for 3 years to increase non-aeronautical revenue (e.g., retail, parking, property, car rental) through strategic marketing, innovation, and execution.
• Scope Overview: Covers retail marketing, cargo positioning, property marketing, parking marketing, and car rental marketing across all nine airports, with a focus on data-driven strategies, consumer insights, and digital innovation.

• Bid Closing Date and Time: 4 August 2026 at 12:00 midday.
• Compulsory Briefing Session: 15 July 2026 at 11:00 AM at ACSA Media Room, O.R. Tambo International Airport (next to Terminal A International Arrivals).
• Query Closing Date: 21 July 2026 – requests for clarity or information only until this date.
• Issue Date: 7 July 2026.
• Site Inspection: Not applicable.

• Bidding Procedure and Technical Enquiries: Contact Tondani Mtephe, Senior Buyer.
• Email: [email protected]
• Telephone: +27 11 723 1400
• Facsimile: +27 11 453 9354
• Address: Western Precinct, Aviation Park, O.R. Tambo International Airport, 1 Jones Road, Kempton Park, Gauteng, 1632.
• Postal Address: P O Box 75480, Gardenview, Gauteng, 2047.
• Bidders may not contact any ACSA employee other than the listed contact.

• Submit by hand delivery only to Tender Box A, Tender Office, North Wing Offices, 3rd Floor (on the way to the aircraft viewing deck), O.R. Tambo International Airport, 1 Jones Road, Kempton Park.
• Deadline: 4 August 2026 at 12:00 midday. Late bids will not be accepted.
• Submit one original and one copy in printed format. Both are legally binding.
• The envelope must display the bidder’s return address, full description of the bid, bid number, and Supply Chain Management department details.
• Documents must be signed by a person with authority to act for the bidder.
• No email submissions are allowed.
• Mandatory returnable documents include SBD 3.3 (Priced offer), Declaration of Interest Form, SBD 4, SBD 6.1, Confidentiality Agreement, B-BBEE certificate/affidavit, tax PIN/CSD number, and others listed in Section 4.
• Failure to provide required particulars may render the bid invalid.

Bidders must be registered on the National Treasury Central Supplier Database (CSD) and provide their CSD number. Tax compliance is mandatory; bidders must submit a SARS Tax Compliance Status PIN or certificate. Foreign suppliers must complete a tax questionnaire. The bidder must attend the compulsory briefing session and provide proof via the attendance register. The agency must have a physical, operational office in South Africa for a mandatory site visit. Consortium/joint venture members must each submit separate tax compliance documents.

• Scope: Provide a commercial marketing agency service for ACSA for 3 years, focusing on non-aeronautical revenue growth across nine airports.
• Key Areas: Retail marketing, Cargo, Property marketing, Parking marketing, Car Rental marketing.
• Deliverables:

• Develop a comprehensive 3-year marketing strategy based on research and consumer insights.
• Create tactical marketing plans for Retail, Property, Parking, and Car Rental portfolios.
• Concept development and campaign execution based on research and innovation.
• Propose innovative approaches including AI, digital enhancements, and data analytics.
• Manage e-commerce development and retail website.
• Provide in-house creative design with skills in graphic, web, gamification, VR, UX, and AI-driven personalisation.
• Media buying capability: either in-house team or formal partnership with media buying company.
• Develop retail and marketing reporting tools to measure campaign effectiveness and ROMI.
• Additional specialisations: Content management, retail website traffic generation, 360° digital sales strategy, customer experience optimisation, integrated marketing campaigns.

• Preferred Experience: Duty-free retail, airports retail precincts, shopping centre management/marketing.

• Methodology involves a staged evaluation process and requires the agency to develop marketing strategies underpinned by robust research, consumer insights, and innovation.
• Emphasis on data-driven approaches, AI-driven personalisation, digital enhancements, and strategic collaborations to elevate marketing impact.

• Company Experience: Minimum 5 years marketing experience in Retail, FMCG, Customer Service, Property or Service marketing. Provide signed reference letters on client letterhead with contact details and project list.
• Portfolio of Evidence: Provide 5+ portfolios with supporting documents (client brief, reference letter, cost/budget). Sub-areas: Marketing Campaigns (4 campaigns), Innovation (2 solutions), Marketing Research and Insights (3+ projects and strategy documents), Marketing Plans (2+ plans), Partnerships (2+ partnerships).
• Resources: Provide CVs, qualifications, and organogram for:

• Group Account Manager: 4+ years agency experience, Bachelor’s Degree with Honours or NQF 8.
• Marketing Managers (3): 5+ years FMCG/Retail/B2B/B2C experience, Bachelor’s Degree NQF 7.
• Marketing Manager Property and Parking: 4+ years Property/Retail Marketing experience, NQF 7.
• Creative/Art Director: 5+ years Digital/creative graphic design, NQF 7.
• Content Specialist: 5+ years content development and marketing, NQF 7.

• Pricing must be submitted using SBD 3.3 Pricing Schedule, detailing costs for Year 1, Year 2, and Year 3.
• Itemised elements include Concept Development, Creative Design, Content Development and Management, Campaign Project Management, Marketing Manager, Group Account Manager, Creative Director, Content Specialist, Art and Creative Design, Research and Insights, Copy Writing, Desktop Production, Account Management, Website Design, Social Media creative and content development, Social Media Placement fee, SEO and analytics, Production Management Fee, Content and Creative Revert fee.
• Include VAT at 15% and total costs including VAT.
• Prices must remain firm and valid for 120 business/working days.

• Tax Compliance: Submit Tax Compliance Status PIN from SARS or CSD number. No award if tax matters not in order.
• Central Supplier Database (CSD): Registration is mandatory; supply unique number.
• B-BBEE: Submit BEE Certificate and Scorecard or BBBEE QSE/EME Affidavit.
• Other Mandatory Documents: Declaration of Interest and Politically Exposed Persons Form, SBD 4 Bidder’s Disclosure Form, SBD 6.1 Preference Points Claim Form, Confidentiality and Non-Disclosure Agreement, Verifiable medical certificate for disability preference claims, Certificate of Incorporation showing ownership split, VAT Questionnaire, ACSA Terms and Conditions, ID documents for directors/trustees/members/shareholders/senior management.
• Security Vetting: ACSA is a National Key Point; bidders may be subjected to security vetting.
• Foreign Suppliers: Must complete a questionnaire; if no presence in RSA, tax registration may not be required.
• Validity: Submitted documents must remain valid for the contract period; updated documents must be provided if they expire.

• Confidentiality: ACSA will not disclose bidder information without written approval; bidders must not disclose ACSA information without approval and must have third parties sign confidentiality agreements.
• Security Vetting: ACSA is a National Key Point; bidders may be subject to security vetting and may be disqualified if non-compliant.
• Hotline: Report fraud or corruption via Airports Company South Africa Tip-offs Anonymous: 0800 00 80 80 or 086 726 1681, email [email protected].

• Evaluation follows a staged approach: Mandatory Requirements, Functionality, Price and Preference, Site Visit, Security Vetting.
• Functionality criteria detailed in points for Company Experience, Portfolio of Evidence (Marketing Campaigns, Innovation, Marketing Research, Marketing Plans, Partnerships), and Resources (key personnel roles and qualifications).
• Minimum threshold of 70/100 points in functionality to proceed to price evaluation.