Mwp1005cx

Digital Services - The digital agency is more involved in marketing campaigns, as the industry sees more campaigns moving away from traditional media channels and becoming more digitally focused. The Digital Agency would take the core creative idea and the creative theme for the campaign, and design the elements intended for digital use. The designed elements and the rollout plan for each element will be captured in the digital strategy, which will also include other digital elements to support the campaign. These additional elements may include blogger interaction, influencer management, or digital broadcasting services. The Digital Agency becomes our partner in executing all the digital aspects of a marketing campaign, including website/microsite design and hosting, social media management, and data tracking, analysis, and reporting. The data gathered from tracking and analysing the digital media provides a wealth of information for the team to effectively manage the online reputation of the brand and assist programme managers to determine if their campaigns are effective and well received. • Account Management • Digital strategy • Digital campaign implementation and management • Digital creative and production services • Social media platforms • Blogger interaction • Online reputation management reporting • Data analysis and reporting • Digital broadcasting content services • External server hosting • Digital consultation and advice