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Roadshow Marketing’s recorded footprint spans 42 awards worth roughly R97.2 million, with activity concentrated in Gauteng (18 awards) and national-level mandates (14), alongside provincial work in the Eastern Cape, KwaZulu-Natal and Free State. General services dominate at 37 awards, yet the buyer list is telling: sport, arts and culture departments, the Construction Industry Development Board, and International Relations & Cooperation signal a niche in event-driven marketing and communication rather than generic corporate supply. Recent years show sustained momentum—11 awards in both 2024 and 2025, and seven already in 2026—suggesting a stable, repeat-client base rather than one-off wins.
The tender evidence reinforces a panel-based, compliance-heavy operating model. In SCMU14-26/27-0006, the Eastern Cape department seeks a three-year panel covering advertising, media buying, PR and creative services, with bidders allowed to target one or multiple categories—a structure that suits a flexible mid-sized supplier. Requirements stress CSD alignment, SBD6.1 preferential goals for women, youth and Eastern Cape enterprises, and audit rights, meaning success depends on administrative rigour and local equity credentials. Competitors should note the emphasis on quality management and health-and-safety compliance; those without documented processes will struggle despite creative capability.
Based on recorded procurement activity · Updated 2026/10/31
Won tenders ÷ recorded participations. Unrecorded bids are excluded.
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