Appointment of a Service Provider to Provide Public Relations Services to the Nac on As and When Required Basis for a Period of 12 Months

The scope of work shall include the envisaged role of the PR agency as set out in the previous

section as well as the following specific activities:

• Partner with NAC to develop the overall communications and marketing strategy (inclusive

of reputation management, stakeholder engagements, public relations and media

relations) in line with the overall organisation’s strategy;

• Position the NAC as an inter-connected part of the arts and culture ecosystem in South

Africa;

• Position the NAC as a positive, engaging, controlled, and governance-focussed

organisation;

• Position the NAC as a trusted partner and recipient of national and foreign donor funding

in support of the arts.

• Ensure awareness of the NAC through positive profiling whilst enhancing the image of the

NAC and its beneficiaries;

• Provide support for creative and production services for the development of media and

promotional campaigns;

• Provide support for all NAC publications including but not limited to the Annual Report,

Annual Performance Plan and Quarterly Newsletters (writing, proofreading, editing);

• Provide assistance on website content review and management service;

• Assist with special public relations projects.

2 | P a g e

4. FUNCTIONALITY EVALUATION CRITERIA

• Only bidders scoring 75 points and above on pre-qualification criteria will be

considered for Price Evaluation and Specific goals.

Evaluation Criteria

NO CRITERIA WEIGHT

1. Company Profile (10)

• Showcase of work undertaken for a Similar Entity/state-

owned company/ Government Department and/or Agile

sector. (10) points

2. Delivery Mechanism (40)

Provide a proposal encompassing the following:

Copy writing (10) points

Media relations (10) points

Crisis communication and Stakeholder engagement (10) points

Electronic media management (10) points

3. Capacity to Deliver (15)

Provide qualifications, CV and experience of personnel who will

be assigned to the project showcasing the following levels:

• 3 or more years in the industry (15) points

• 1-3 years in the industry (5) points

4. References (15)

letterhead of the services client and should reflect at least the name

of the client, full description of the service rendered, contact person

quality of the service rendered.

• 5 or more valid reference letters attached = (15) points

3 | P a g e

• 3-4 valid reference letters attached = (10) points

• 1-2 valid letter attached = (5) points

Presentations 20

High-level strategy that will meet the objectives of the NAC.

Total Points

A FUNCTIONALITY SCORE OF LESS THAN (75) POINTS WILL 100

ELIMINATE THE PROPOSAL FOR FURTHER EVALUATION

Note: Bidders who score 60 points out of 80 points (75%) or more in total for the functional/technical

requirements, will be shortlisted for Presentations.

4.1 PRESENTATION BY SHORT LISTED CANDIDATES

The short-listed companies who score a minimum of 60 points out of 80 points (75%) on

functionality will be invited to deliver a 20-minute presentation of their detailed proposal to the

NAC. Companies will be advised of the presentation date and time.

ELEMENT WEIGHT

Description of a case study scenario – campaign execution services 5

including rationale

Approach followed to develop the strategy to support the objectives 5

Execution strategy 5

Success factors and how the success rate was measured 5

TOTAL 20

All bids that fail to achieve the minimum overall qualifying score of 70% on functional/technical

requirements, including presentations, will not be considered for further evaluation on Price and

Specific Goals.

5. PRICE AND PREFERENCE POINTS EVALUATION

Preference Point Criteria Points Allocation

1. Price 80

2. Specific Goals 20

Total Points and SPECIFIC GOALS 100

4 | P a g e

Specific Goals for this tender and points that may be claimed are indicated per table below:

Points

Criteria

(80/20 system)

Black Ownership 10

30% Black Women Ownership 4

Youth Ownership 3

Disability 30% Ownership 3

Total Points 20

Black ownership: 100% black owned entities will score the full 10 points, and between 51% -

99.99% black owned entities will score 4 points.

6. PRICING SCHEDULE

Financial proposals will be compared on the basis of their total amount inclusive of VAT and all

a company letterhead.

Pricing schedule is compulsory and failure to complete same in prescribed manner may result

in disqualification of the bid during the financial evaluation process.

ITEM DESCRITPION UNIT OF MEASURE COST PER UNIT

EXCLUDING VAT

PR Strategy Per hour

PR Specialist – Senior Per hour

PR Specialist- Junior Per hour

Senior Accounts Manager Per hour

Head of Strategy Per hour

Design Director Per hour

Writer and Editor Per hour

Subtotal

5 | P a g e

ITEM DESCRITPION UNIT OF MEASURE COST PER UNIT

EXCLUDING VAT

VAT @ 15%

Total Amount inclusive of VAT

hoc basis as per the table below.

ITEM DESCRITPION UNIT OF TOTAL COST VAT

MEASURE EXCLUSIVE

Corporate Communication Per hour

Stakeholder Relations Per hour

Press Releases Per release

Crises Communication Per hour

Advertorials Per editorial

Editorials/ opinion pieces Per editorial

Subtotal

VAT @ 15%

Total Amount inclusive of VAT

6. SERVICE LEVEL AGREEMENT

12 months.

7. PROPOSAL SUBMISSION

Closing Date: 10 February 2026

6 | P a g e

Time: 17h00

Attention: Esona Zandile

Email:[email protected]

Kindly submit your quotation electronically to the Supply Chain Management Unit

([email protected]).