Creative agency for 'welcome2joburg' immersive digital campaign

Procurement Enquiries: [email protected]. Technical Enquiries: [email protected].

Submit one (1) hard copy and one (1) USB. Bids must be in a sealed envelope, clearly marked with the reference number, description, closing time, and date. Deliver to the bid box at Sandton Library Offices, Nelson Mandela Square, West Street, Sandton. No emailed submissions will be accepted. Ensure all MBD forms are completed and signed in black ink. Failure to quote for all items in the pricing schedule will result in disqualification.

The tender follows a two-phase evaluation process: Phase 1 (Compliance) and Phase 2 (Functionality). Only bidders passing Phase 1 proceed to Phase 2. A minimum threshold of 65 points out of 100 is required for functionality. Scoring breakdown: 40 points for Methodology & Approach, 25 points for Portfolio of Evidence, 20 points for References, and 15 points for Project Management. Price and Specific Goals (80/20 system) apply to responsive bidders.

The project requires a creative agency to conceptualise, develop, manage, and execute an immersive 'Welcome2Joburg' digital campaign for three months. Key pillars: 1) 'FindYourJoburgJoy' (Uber app integration at OR Tambo, geofenced recommendations, analytics); 2) 'ShareYourJoburgJoy' (UGC competition across social media, prize coordination, moderation); 3) 'Joyful Journeys' (Influencer campaign, content production, and tracking). Deliverables include a campaign framework, social media content calendars, weekly posts/posters, 30-second video scripts, monthly reports, and a final impact assessment.

Pricing must be firm and inclusive of VAT. No advance payments will be made; bidders must have sufficient cash flow. If pricing is based on exchange rates, the bidder must obtain exchange rate cover within 14 days of order placement. Bidders must quote for all items in the provided pricing schedule.

Mandatory: CSD registration (number must be written on the front page), valid Tax Clearance Certificate, and completed/signed MBD forms (4, 6.1, 8, 9). For bids over R30,000, provide municipal accounts (not older than 3 months) for the company and all directors, or a lease agreement/affidavit. B-BBEE status requires an original/certified certificate (not older than 3 months) or a sworn affidavit. Subcontracting over 25% requires disclosure and subcontractor B-BBEE documentation.