Segmentation study service provider for south african tourism (36-Month contract)

• Markets: 16 markets covered over three years: Australia, Netherlands, Japan, France, Germany, Canada, Nigeria, Spain, Italy, Brazil, Mozambique, Zimbabwe, Namibia, Botswana, Malawi, Domestic market.
• Note: Five markets per year; SAT reserves right to prioritise regions/markets based on budget.

• Closing date and time: 31 July 2026 at 12:00 PM (SA Time). No late submissions accepted.
• Technical inquiries deadline: 10 July 2026 at 14:00 (SA Time).
• Responses to inquiries published by: 14 June 2026 on https://www.southafrica.net/gl/en/corporate/page/tenders.

• Contact person for inquiries: Ms. Boitumelo Dibetle.
• Email for all inquiries: [email protected]. Reduce telephonic inquiries to writing and send via email.
• Submission portal: https://e-procurement.southafrica.net.

• Submit your bid exclusively via the online e-procurement portal at https://e-procurement.southafrica.net. Physical drop-offs and courier deliveries are not permitted.
• Use only the official tender forms provided; do not re-type them.
• Ensure the bid is signed/marked and all attached forms, questionnaires, and specifications are fully completed; failure may invalidate the tender.
• Bids may be completed in black ink if mechanical devices are not used.
• Check page numbers to ensure none are missing or duplicated; no liability is accepted for missing/duplicated pages.
• The bid is subject to the Preferential Procurement Policy Framework Act and Regulations 2022, General Conditions of Contract (GCC), and any special conditions.

• Submit bids on the official forms only; do not re-type them.

Bidders must comply with the Preferential Procurement Policy Framework Act and Regulations 2022, General Conditions of Contract, and any special conditions; submit bids on official forms without retyping; register and submit via the specified e-procurement portal; and direct all inquiries in writing to the designated contact person by the specified deadline.

• Scope: Appoint a market research service provider to conduct a segmentation study across 16 international source markets and the domestic market over 36 months.
• Deliverables:
• Market segmentation: Identify key segments per market with demographic, geographic, psychographic, and behavioural details; define segment size, longevity, and rationale.
• Consumer profiles: Develop detailed profiles including demographics, preferences, motivations, and behaviours; present creatively.
• Travel patterns and competitors: Analyse travel trends, peak times, destinations, modes; identify and analyse competitor marketing approaches.
• Purchasing and payment behaviours: Outline travel purchasing methods, consumer trust in online vs. traditional agents, payment preferences by market.
• Methodology: Propose innovative data collection integrating qualitative/quantitative methods, big data, and AI to enhance insights and reduce costs.
• Project timeline: Complete within 8 to 10 months per year; five markets per year over three years.
• Outputs: Deliver agile dashboards or reports for easy consumption.
• Team: Provide details of full team assigned, including roles, experience with segmentation studies, and expertise in cultural/language nuances of markets.

• Project completion: Within 8 to 10 months per year.

• The bid is subject to the Preferential Procurement Policy Framework Act and the Preferential Procurement Regulations, 2022.
• Ensure the tender proposal remains valid for five (5) months after the tender due date.
• All prices and recurrent costs must remain firm for the contract period.

• Tenderers must sign/mark the tender form and acknowledge conditions in writing; incomplete forms may invalidate the tender.
• Tenders may be completed in black ink if mechanical devices are not used.
• Check page numbers to ensure none are missing or duplicated; no liability for missing/duplicated pages.

• The bid is subject to the Preferential Procurement Policy Framework Act and Regulations 2022, General Conditions of Contract (GCC), and any other special conditions.

• Contracts will be subject to periodic performance evaluation on agreed terms.

• Appointment of a service provider to conduct a segmentation study for 36 months.
• South African Tourism is a Schedule 3A Public entity established under the Tourism Act.
• The study supports sustainable tourism development and national strategic objectives to address unemployment, poverty, and inequality.
• Services are executed globally through various Business Units.

• Closing date: 31 July 2026 at 12:00.
• No briefing sessions, site visits, or clarification deadlines are specified in the document.

• All communication must be in writing with the delegated office of South African Tourism.
• No specific contact names, emails, phones, or addresses are provided in the extracted text.

• Submit proposals in one pack, subdivided into three sections: PART A (Tender Conditions and Standard Bidding Documents), PART B (Scope of Work), PART C (Evaluation process, proposal, and supporting information).
• All annexures must be completed in full using the given numbering format. Attachments must be clearly marked.
• Failure to include all required documents, signatures, and certifications will result in disqualification for non-compliance.
• All communication with South African Tourism must be in writing.
• Proposals become binding upon submission; bidders are unconditionally bound by the Request for Proposal terms.
• Bidders must initial each page of the RFP to confirm reading and understanding.

• Required annexures: Annexure A (Company Information - SBD 1), Annexure B (Detailed Breakdown of Total Cost - SBD 3.3), Annexure C (Declaration of Interest - SBD 4), Annexure D (Preference Points Claim Form - SBD 6.1), Annexure E (Bidder Declaration), Annexure F (General Conditions of Contract).
• Attachments must be clearly marked; indicate compliance per paragraph.
• Proposals must be subdivided into three parts: PART A, PART B, PART C.

• Scope: Appointment of a service provider to conduct a segmentation study for a period of thirty-six (36) months.
• South African Tourism is a Schedule 3A Public entity mandated to develop and promote sustainable tourism.
• The study supports national objectives to alleviate unemployment, poverty, and inequality.
• Services will be executed globally through South African Tourism’s Business Units.
• Bidders must warrant they are highly skilled, professional, competent, and experienced in the tendered area.

• All information and annexures must be completed accurately; no opportunity for later completion.
• Evaluation methodology based on Treasury Regulation 16A.3, Preferential Procurement Policy Framework Act, and B-BBEE Act.

• Bidders must warrant they are highly skilled, professional, competent, and experienced in the tendered area.
• Submit supporting information demonstrating experience, capacity, capability, and suitability for the scope.
• Registration on Central Supplier Database is required for tax compliance verification.

• Services subject to ongoing evaluation for effectiveness throughout the contract period.
• All communication must be in writing; discrepancies must be notified promptly.
• Bidders must ensure solution is complete, cost-effective, and functional.
• Invoices require reconciliation statements and supporting documentation.

• Submit a detailed pricing schedule with capped costs, summarised in Annexure C.
• Include itemised prices for 16 markets: Canada, Brazil, Netherlands, Germany, France, Spain, Italy, Japan, Australia, Nigeria, Malawi, Mozambique, Zimbabwe, Botswana, Namibia, Domestic.
• Prices must be quoted in Rand, inclusive of VAT/GST, with taxes shown separately.
• Provide a total bid price breakdown in Annexure B.

• Prices must be quoted in South African Rand, inclusive of VAT/GST, with taxes and duties shown separately.
• Submit a detailed pricing schedule, including capped costs, summarised in Annexure C.
• Pricing schedule must include itemised costs for 16 markets: Canada, Brazil, Netherlands, Germany, France, Spain, Italy, Japan, Australia, Nigeria, Malawi, Mozambique, Zimbabwe, Botswana, Namibia, Domestic.
• Provide a detailed breakdown of total cost and standard services in Annexure B, balancing back to the financial proposal.
• No proposal surety is required, but South African Tourism reserves the right to review this at contractual stages.
• Bidders are responsible for foreign exchange losses due to currency fluctuations.

• Bidders must be registered on the Central Supplier Database (CSD); tax compliance status will be verified via CSD.
• Consortia/joint ventures/sub-contractors must each be registered on CSD.
• Tax compliance is mandatory for South African companies; foreign bidders without South African tax liability are exempt.
• Submit a B-BBEE Status Level Verification Certificate or sworn affidavit to qualify for preference points.
• South African Tourism will conduct fronting investigations; failure to prove no fronting within 14 days may invalidate the bid.
• Bidders must not appear on the Register of Tender Defaulters or List of Restricted Suppliers.
• Anti-corruption compliance: successful bidders must complete an anti-bribery questionnaire and undergo due diligence.

• Submit B-BBEE Status Level Verification Certificate or sworn affidavit for preference points.
• South African Tourism condemns fronting; will investigate and may invalidate bid if fronting proven.
• Specific goals include points for Black Women Ownership, Black Youth Ownership, Black Ownership, and SMMEs.

• Contract duration: three (3) years with a service-level agreement.
• South African Tourism may downscale services with at least 3 months’ notice.
• Intellectual property rights vest in South African Tourism unless otherwise agreed in writing.
• Payments are made within 30 days of valid invoice, subject to delivery satisfaction and supporting documentation.
• Confidentiality: bid information must not be disclosed without written approval.
• Termination possible for breach of contract or if funds become unavailable.
• Governing law: laws of the country where services are rendered.
• Bidders responsible for sub-contractors and personnel compliance.

• Procurement must be fair, equitable, transparent, competitive, and cost-effective as per the Constitution.
• Bidders must complete all documents fully; failure may invalidate the proposal.
• Tax compliance mandatory for South African companies; foreign bidders exempt if no South African tax liability.
• Supplier due diligence may include site visits and additional information requests.
• Avoid collusive bidding; declare compliance with competition law requirements.

• Evaluation follows Treasury Regulation 16A.3, Preferential Procurement Policy Framework Act, and B-BBEE Act.
• Either 80/20 or 90/10 preference point system applies, determined after tender submission.
• Points awarded for Price and Specific Goals; total points 100.
• Failure to submit proof for specific goals means no preference points claimed.
• South African Tourism may shortlist bidders meeting minimum thresholds and request additional information.