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Request for Quotation for the Provision of a Marketing Agency for Food and Beverages Across All Nine Acsa Airports

Airports Company South Africa (ACSA)
Ref:
Official Source: eTendersSource-Backed TenderDocument-BackedSource Snapshot AvailableAI EnhancedRFQ

Province

Gauteng

Closing Date

9 November 2026 at 13:00

Estimated Value

Value not specified

Summary

Acsa requires a marketing agency to plan, produce and roll out a tier 2 festive-season food and beverage campaign across all nine airports, covering the campaign concept, execution, communication and installation of point-of-sale material — 60 ao frames, 95 tent cards, 95 ceiling hanging posters and 129 till wobblers, 379 units in total, split across three clusters. The campaign must lift retail sales by 4% on roi (2% organic, 2% commercial marketing), drive footfall and engagement among travellers and surrounding communities, and improve passenger information dissemination, measured on sales growth, engagement, footfall conversion and csat. Evaluation is staged: a signed sbd 3.3 Priced schedule first, then functionality out of 100 with a 60-point minimum, then price and preference on the 80/20 system. The decisive risks are the 13:00 email deadline on 09 november 2026, pricing strictly on the prescribed schedule, and the three signed client reference letters plus a matching proof-of-execution portfolio for campaigns completed within the last five years.

Quick Summary

  • Airports Company South Africa (ACSA)
  • Gauteng
  • Closes 9 November 2026 at 13:00 (3 days left)

AI-Analyzed Compliance Requirements

114 points

Point-by-point requirements consolidated and deduplicated from 1 analyzed document.

Submission Requirements

30
  • Submission method: email only.
  • Submission email: [email protected]
  • Bids sent to any other email address will not be considered.
  • Use the same subject heading as the invitation.
  • Do not send the bid as one large attachment; split it into at least four attachments of up to 4 MB each.
  • Submit in the prescribed format only; no other format is acceptable.
  • Closing: 09 November 2026 at 13:00. Late bids are not accepted.
  • Every page of the bid must be signed or stamped with the bidder's stamp.
  • The bid must be signed by a person authorised to act for the bidder, with proof of authority such as a company resolution.
  • The bid document may not be altered; any change to its content disqualifies the bid.
  • No changes to a submission are permitted after the closing date.
  • Returnable documents (complete, sign and submit all):
  • SBD 3.3: priced offer on the prescribed pricing schedule — mandatory at Stage 1; pricing off the schedule makes the bid liable for disqualification.
  • SBD 4: bidder's disclosure, including whether any director, shareholder, member or partner is employed by the state.
  • SBD 6.1: preference points claim for specific goals under the 80/20 system.
  • Declaration of Interest and Politically Exposed Persons (PEP/DPIP) form.
  • Confidentiality and Non-Disclosure Agreement.
  • B-BBEE certificate and scorecard, or a B-BBEE QSE/EME affidavit.
  • Verifiable medical certificate or report proving disability, where a disability preference is claimed.
  • SARS tax PIN.

+ 10 more requirements in the full document analysis

Evaluation Criteria

19
  • Staged evaluation; each stage must be passed before the next.
  • Stage 1 — mandatory requirements: a completed and fully signed SBD 3.3 pricing schedule. ACSA may allow reasonable time to submit Stage 1 information.
  • Stage 2 — functionality: scored out of 100; minimum qualifying score 60/100 to proceed.
  • Stage 3 — price and preference: 80/20 preference point system (80 points price, 20 points specific goals).
  • Stage 4 — post-tender negotiation, where applicable.
  • Functionality criteria (100 points)
  • Relevant company experience — 30 points: three signed client reference letters on official letterhead for marketing campaigns completed within the last five years or more (30 points); two qualifying references for campaigns completed within the last three to four years (20 point…
  • Each reference must state the client name, campaign description, execution period and confirmation of successful completion.
  • Proof of execution portfolio — 30 points: three fully executed campaigns matching the reference letters, covering concept, implementation, timelines, communication plan and post-campaign results such as ROI, footfall conversion, sales uplift or verified engagement uplift (30 poi…
  • AI-generated images, stock images or images not owned by the bidder are not accepted;
  • ACSA may verify the evidence.
  • Resource plan and national footprint — 20 points: operational structure showing the core team, key personnel, CVs, qualifications, roles and resource allocation, plus demonstrated capability to operate across all nine airports through regional offices, local partners or vetted s…
  • Methodology and implementation approach — 20 points: practical methodology covering logistics, timelines, airport-specific coordination, compliance, safety, communication, installation/distribution, monitoring and reporting, aligned to the campaign concept (20 points); partially…
  • Preference points (20 available)
  • B-BBEE Level 1 = 5; Level 2 = 4.5; Level 3 = 4; Level 4 = 3; Level 5 = 2; Level 6 = 0.5; Level 7 = 0.3; Level 8 = 0.1.
  • Black youth majority-owned = 5; black women majority-owned = 5; majority owned by people with disabilities = 5.
  • Non-compliant contributor = 0.
  • Preference points not claimed with the required proof are not awarded.
  • ACSA may award the whole or part of the bid, split the award, negotiate with some or all shortlisted bidders, award to a bidder other than the highest scorer on objective grounds, reject the lowest acceptable bid, or cancel the bid.

Technical Requirements

15
  • Scope: a Tier 2 commercial marketing campaign for food and beverage concessions across all nine ACSA airports, built on festive-season promotions, limited-time menu offerings, combo deals and value-added experiences to drive footfall and repeat purchases.
  • Objectives and measurement
  • Grow retail sales by 4% on ROI (2% organic, 2% commercial marketing) with a strong return on marketing investment; measured by retail sales growth, awareness of food and beverage offerings and footfall conversion.
  • Engage air travellers and surrounding local communities, positioning airports as family and leisure destinations; measured by website and campaign page traffic, local social media engagement, community footfall, local media mentions and boosting.
  • Improve passenger information dissemination for a seamless journey; measured by post-campaign information recall, fewer information-desk queries and passenger satisfaction (CSAT) scores.
  • Deliverables and quantities (priced per unit)
  • AO frames: 60
  • Tent cards: 95
  • Ceiling hanging posters: 95
  • Till wobblers: 129
  • Total units: 379
  • Distribution: quantities are split across three clusters covering the nine airports — Cluster 1: ORTIA; Cluster 2: BFIA, CTIA, Kimberley, Upington, George; Cluster 3: KSIA, KPIA, CDSA.
  • Capability requirements
  • Demonstrated ability to operate at all nine airports, using regional offices, local partners or vetted subcontractors.
  • ACSA is a National Key Point; bidders may be security vetted and ACSA will not contract with a bidder that fails the vetting requirement.

Methodology

6
  • A practical methodology is required showing how the campaign will be planned, coordinated and implemented across all nine airports.
  • It must cover logistics, timelines, airport-specific coordination, compliance, safety requirements, communication, installation/distribution, monitoring and reporting.
  • The methodology must align with the proposed campaign concept.
  • Scoring: 20 points for a comprehensive, practical methodology fully aligned to the concept;
  • 10 points where it is partially aligned with significant gaps or impractical in places;
  • 0 points where it is not aligned or impractical.

Experience & Qualifications

6
  • Fewer than two qualifying references, or references that do not meet the requirements: 0 points.
  • Two fully executed campaigns with comprehensive evidence: 20 points.
  • One fully executed campaign with comprehensive evidence: 10 points.
  • No qualifying campaign evidence: 0 points.
  • Key personnel demonstrated but limited evidence of regional or local operational capability: 10 points.
  • Resource plan not demonstrating adequate personnel or operational capacity for the nine airports: 0 points.

Pricing

2
  • Items and quantities
  • Total: 379

Financial Requirements

10
  • Price only on the prescribed SBD 3.3 pricing schedule; failure to do so makes the bid liable for disqualification.
  • Unit rates are required per item excluding VAT, with totals excluding and including VAT.
  • Disbursements are reimbursed at actual cost.
  • Prices must remain firm for the bid validity period of 120 business days; a price change is considered only in exceptional circumstances.
  • Pricing schedule quantities
  • AO frames: 60 units
  • Tent cards: 95 units
  • Ceiling hanging posters: 95 units
  • Till wobblers: 129 units
  • Total: 379 units

Compliance & Regulatory

16
  • A valid SARS tax compliance status PIN must be submitted so ACSA can verify the taxpayer's profile; a printed TCS certificate is also acceptable.
  • Where no TCS PIN is available but the bidder is registered on the CSD, a CSD number must be provided.
  • Consortia, joint ventures and subcontractors must each submit a separate TCS certificate, PIN or CSD number.
  • ACSA may not award to a bidder whose tax affairs are not in order.
  • Registration and ownership
  • VAT registration details via the VAT questionnaire.
  • Level 2 = 4.5;
  • Level 3 = 4;
  • Level 4 = 3;
  • Level 5 = 2;
  • Level 6 = 0.5;
  • Level 7 = 0.3;
  • All submitted documents and information must stay valid for the contract period; expired documents must be replaced and ACSA notified immediately of any change.
  • Bidders may be subject to security vetting because ACSA is a National Key Point; ACSA will not contract with a bidder that does not comply.
  • Third parties consulted on the bid must sign confidentiality agreements, which must be returned with the bid.
  • No bidder, or consortium or joint venture member, may hold an interest in another bidder to this RFQ.

Health & Safety

1
  • Safety requirements must be addressed in the bidder's methodology for planning, coordinating and implementing the campaign across all nine airports.

Contractual Terms

6
  • Bid validity: 120 business days, with quoted prices firm throughout.
  • The successful bidder must have a fully completed and signed written contract after award.
  • ACSA will not disclose bidder names until the process is finalised, and bidders may not disclose bid process information to third parties without written approval.
  • Confidentiality and non-disclosure obligations continue for five years, or one year from the last disclosure, whichever is longer.
  • Misuse of ACSA intellectual property or brand protocols carries a penalty of 2% of the bidder's annual turnover in the year of the breach.
  • The bid is subject to the Preferential Procurement Policy Framework Act, 2000 and its regulations, and to the General Conditions of Contract and any special conditions of contract.

Evaluation criteria

3
  • Stage 3 — price and preference: 80/20 split, being 80 points for price and 20 points for specific goals.
  • Functionality is scored out of 100: relevant company experience 30 points, proof of execution portfolio 30 points, resource plan and national footprint 20 points, methodology and implementation approach 20 points.
  • Bids that fail minimum requirements or thresholds, or that omit mandatory documents, are disqualified. ACSA may allow bidders reasonable time to submit Stage 1 information.
Tender Source Evidence
Official Source: eTendersSource-Backed TenderDocument-BackedSource Snapshot AvailableAI Enhanced

Source confidence

High source confidence

Official source

eTenders.gov.za

Documents found

1

Last checked

06 Nov 2026

AI status

Enhanced

Data conflicts

None detected

This tender has strong source evidence, including source metadata and supporting tender information synced from the government tender portal.

Tenders SA is not the issuing authority. All tenders are automatically synced from the official government tender portal. Always confirm final submission details, closing dates, briefing sessions, eligibility requirements, and documents on the official government portal before applying.

Tender Description

Request for quotation for the provision of a marketing agency for food and beverages across all nine acsa airports

Procurement Type:RFQ
Advertising and market researchMarketing

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Important Dates & Timeline

2 key dates

Tender Closing Date

9 November 2026 at 13:00

3

Days Left

Tender Published

29 October 2026

Past

Tender was published

Tender Closing Date

9 November 2026 at 13:00

Required3 days

Final deadline for submission

Government

Airports Company South Africa (ACSA)

Managing OR Tambo, Cape Town International, and King Shaka International, ACSA demands world-class procurement across construction, facilities, security, baggage systems, ICT, and passenger services. These tenders are uniquely complex due to strict airport-specific safety controls, 24/7 operational constraints, and high-visibility public infrastructure requirements. Tenders SA turns this page into your aviation infrastructure hub. Our AI Matching Engine surfaces ACSA tenders relevant to your construction, technology, or facilities management portfolio. Document analysis highlights site-meeting requirements, technical specifications, and mandatory airport-operations forms. Use procurement intelligence to evaluate project feasibility, while compliance gap analysis flags missing security or safety accreditations. Our application assistance helps you coordinate complex multi-disciplinary responses for a winning ACSA submission.

Contact Information

011-723-1400
[email protected]
1 Jones Road, OR Tambo International Airport - Kempton Park - Johannesburg - 1632

Key Personnel

Helen Mahlangu

Contact Person

[email protected]

Patricia Nkambule

Contact Person

[email protected]

Makhaya Mlenze

Contact Person

[email protected]

Kamaal Allom

Contact Person

[email protected]

Mlungisi Mgobhozi

Contact Person

[email protected]
Analysis complete · ready for your bid
  1. Document read
  2. Compliance review
  3. Bid-ready summary
AI Document Analysis

RFQ 54119-2 MARKETING AGENCY FOR ACSA.pdf

82% High Confidence

AI Analysis Summary

1
Documents Analyzed
82%
Average Confidence
7
Key Insights Found

Recommended Actions

Review submission guidelines carefully
Focus on key evaluation criteria
Mark all important dates in your calendar
Ensure all compliance requirements are met
Tender Documents1
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RFQ 54119-2 MARKETING AGENCY FOR ACSA.pdf

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REQUEST FOR QUOTATION FOR THE PROVISION OF A MARKETING AGENCY FOR FOOD AND BEVERAGES ACROSS ALL NINE ACSA AIRPORTS

Airports Company South Africa (ACSA) tender in Gauteng. Closing 11/9/2026. REQUEST FOR QUOTATION FOR THE PROVISION OF A MARKETING AGENCY FOR FOOD AND BEVERAGES ACROSS ALL NINE ACSA AIRPORTS...

https://www.tenders-sa.org/tenders/workspace/cmvtpyqvvg8r17jilbjnc0wee
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Contact Information

Organization

Airports Company South Africa (ACSA)

Contact Person

Itumeleng Bosman

Phone

011-723-1400

Email

[email protected]

Address

1 Jones Road, OR Tambo International Airport - Kempton Park - Johannesburg - 1632

Tender Status
3 Days Left

9 November 2026 at 13:00

0
Requirements
0
Documents
Key Information

Location

Gauteng

Closing Date

9 November 2026 at 13:00

Organization

Airports Company South Africa (ACSA)

Industry Categories
Advertising and market researchmarketing
Important Reminders

Urgent: Closing Soon

This tender closes in less than 3 days

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