Marketing agency for a festive-season food and beverage campaign across all nine acsa airports (RFQ 54119-2)

• Issue date: 29 October 2026.
• Closing: 09 November 2026 at 13:00.
• Clarification questions: accepted until 12:00 on 06 November 2026; responses are sent to all invited bidders.
• Compulsory briefing session: none (not applicable).
• Site inspection: none (not applicable).
• Bid validity: 120 business days, during which quoted prices must remain firm.

Bidding procedure enquiries

• Contact: Itumeleng Bosman
• Role: Buyer
• Email: [email protected]
• Telephone: not provided

Submission

• Method: email
• Email: [email protected]

Contact restriction: bidders may not contact any other ACSA employee about this bid; contact with ACSA business units is permitted only after the letter of award, or where a pre-existing commercial relationship unrelated to this bid exists.

ACSA head office

Western Precinct, Aviation Park

O.R. Tambo International Airport

1 Jones Road

Kempton Park, Gauteng, 1632

Postal address

P O Box 75480

Gardenview, Gauteng, 2047

Fraud and corruption hotline

• Free call: 0800 00 80 80 or 086 726 1681
• Email: [email protected]

Submission method: email only.

• Submission email: [email protected]
• Bids sent to any other email address will not be considered.
• Use the same subject heading as the invitation.
• Do not send the bid as one large attachment; split it into at least four attachments of up to 4 MB each.
• Submit in the prescribed format only; no other format is acceptable.
• Closing: 09 November 2026 at 13:00. Late bids are not accepted.
• Every page of the bid must be signed or stamped with the bidder's stamp.
• The bid must be signed by a person authorised to act for the bidder, with proof of authority such as a company resolution.
• The bid document may not be altered; any change to its content disqualifies the bid.
• No changes to a submission are permitted after the closing date.

Returnable documents (complete, sign and submit all):

• SBD 3.3: priced offer on the prescribed pricing schedule — mandatory at Stage 1; pricing off the schedule makes the bid liable for disqualification.
• SBD 4: bidder's disclosure, including whether any director, shareholder, member or partner is employed by the state.
• SBD 6.1: preference points claim for specific goals under the 80/20 system.
• Declaration of Interest and Politically Exposed Persons (PEP/DPIP) form.
• Confidentiality and Non-Disclosure Agreement.
• B-BBEE certificate and scorecard, or a B-BBEE QSE/EME affidavit.
• Verifiable medical certificate or report proving disability, where a disability preference is claimed.
• SARS tax PIN.
• Certificate of Incorporation showing the ownership split.
• Central Supplier Database (CSD) report.
• VAT questionnaire.
• ACSA terms and conditions.

Disqualification risks:

• Late submission.
• Any mandatory returnable document omitted or left unsigned.
• Pricing not submitted on the prescribed SBD 3.3 schedule.
• Altering the bid document.
• A bidder, or any of its consortium or joint venture members, holding an interest in another bidder to this RFQ.
• Failure to comply materially with ACSA's requirements.

Staged evaluation; each stage must be passed before the next.

• Stage 1 — mandatory requirements: a completed and fully signed SBD 3.3 pricing schedule. ACSA may allow reasonable time to submit Stage 1 information.
• Stage 2 — functionality: scored out of 100; minimum qualifying score 60/100 to proceed.
• Stage 3 — price and preference: 80/20 preference point system (80 points price, 20 points specific goals).
• Stage 4 — post-tender negotiation, where applicable.

Functionality criteria (100 points)

• Relevant company experience — 30 points: three signed client reference letters on official letterhead for marketing campaigns completed within the last five years or more (30 points); two qualifying references for campaigns completed within the last three to four years (20 points); fewer than two qualifying references (0 points). Each reference must state the client name, campaign description, execution period and confirmation of successful completion.
• Proof of execution portfolio — 30 points: three fully executed campaigns matching the reference letters, covering concept, implementation, timelines, communication plan and post-campaign results such as ROI, footfall conversion, sales uplift or verified engagement uplift (30 points); two campaigns (20 points); one campaign (10 points); none (0 points). AI-generated images, stock images or images not owned by the bidder are not accepted; ACSA may verify the evidence.
• Resource plan and national footprint — 20 points: operational structure showing the core team, key personnel, CVs, qualifications, roles and resource allocation, plus demonstrated capability to operate across all nine airports through regional offices, local partners or vetted subcontractors (20 points); key personnel shown but limited evidence of regional or local operational capability (10 points); inadequate personnel or operational capacity (0 points).
• Methodology and implementation approach — 20 points: practical methodology covering logistics, timelines, airport-specific coordination, compliance, safety, communication, installation/distribution, monitoring and reporting, aligned to the campaign concept (20 points); partially aligned with significant gaps or impractical in places (10 points); not aligned or impractical (0 points).

Preference points (20 available)

• B-BBEE Level 1 = 5; Level 2 = 4.5; Level 3 = 4; Level 4 = 3; Level 5 = 2; Level 6 = 0.5; Level 7 = 0.3; Level 8 = 0.1.
• Black youth majority-owned = 5; black women majority-owned = 5; majority owned by people with disabilities = 5.
• Non-compliant contributor = 0.
• Preference points not claimed with the required proof are not awarded.

ACSA may award the whole or part of the bid, split the award, negotiate with some or all shortlisted bidders, award to a bidder other than the highest scorer on objective grounds, reject the lowest acceptable bid, or cancel the bid.

Scope: a Tier 2 commercial marketing campaign for food and beverage concessions across all nine ACSA airports, built on festive-season promotions, limited-time menu offerings, combo deals and value-added experiences to drive footfall and repeat purchases.

Objectives and measurement

• Grow retail sales by 4% on ROI (2% organic, 2% commercial marketing) with a strong return on marketing investment; measured by retail sales growth, awareness of food and beverage offerings and footfall conversion.
• Engage air travellers and surrounding local communities, positioning airports as family and leisure destinations; measured by website and campaign page traffic, local social media engagement, community footfall, local media mentions and boosting.
• Improve passenger information dissemination for a seamless journey; measured by post-campaign information recall, fewer information-desk queries and passenger satisfaction (CSAT) scores.

Deliverables and quantities (priced per unit)

• AO frames: 60
• Tent cards: 95
• Ceiling hanging posters: 95
• Till wobblers: 129
• Total units: 379

Distribution: quantities are split across three clusters covering the nine airports — Cluster 1: ORTIA; Cluster 2: BFIA, CTIA, Kimberley, Upington, George; Cluster 3: KSIA, KPIA, CDSA.

Capability requirements

• Demonstrated ability to operate at all nine airports, using regional offices, local partners or vetted subcontractors.
• Methodology must cover logistics, timelines, airport-specific coordination, compliance, safety, communication, installation/distribution, monitoring and reporting.
• ACSA is a National Key Point; bidders may be security vetted and ACSA will not contract with a bidder that fails the vetting requirement.

Methodology and implementation approach — 20 of the 100 functionality points.

• A practical methodology is required showing how the campaign will be planned, coordinated and implemented across all nine airports.
• It must cover logistics, timelines, airport-specific coordination, compliance, safety requirements, communication, installation/distribution, monitoring and reporting.
• The methodology must align with the proposed campaign concept.
• Scoring: 20 points for a comprehensive, practical methodology fully aligned to the concept; 10 points where it is partially aligned with significant gaps or impractical in places; 0 points where it is not aligned or impractical.
• Evaluation is staged: mandatory requirements, then functionality (minimum 60/100), then price and preference (80/20), then post-tender negotiation where applicable.

Relevant company experience — 30 points

• Three signed reference letters on client letterhead for marketing campaigns completed within the last five years or more: 30 points.
• Two qualifying reference letters for campaigns completed within the last three to four years: 20 points.
• Fewer than two qualifying references, or references that do not meet the requirements: 0 points.
• Each reference must state the client name, campaign description, execution period and confirmation of successful completion.

Proof of execution portfolio — 30 points

• Three fully executed campaigns matching the reference letters, with concept, implementation/execution, timelines, communication plan and post-campaign results including ROI, foot-traffic conversion, sales uplift or verified engagement uplift: 30 points.
• Two fully executed campaigns with comprehensive evidence: 20 points.
• One fully executed campaign with comprehensive evidence: 10 points.
• No qualifying campaign evidence: 0 points.
• AI-generated images, stock images or images not owned by the bidder are not accepted; ACSA may verify submitted evidence.

Resource plan and national footprint — 20 points

• Operational structure showing the core team, key personnel, CVs, qualifications, roles and resource allocation, plus capability to operate across all nine airports through regional offices, local partners or vetted subcontractors: 20 points.
• Key personnel demonstrated but limited evidence of regional or local operational capability: 10 points.
• Resource plan not demonstrating adequate personnel or operational capacity for the nine airports: 0 points.

Pricing must be submitted on the prescribed SBD 3.3 schedule, priced per unit excluding VAT, with totals excluding and including VAT. Failure to use the schedule makes the bid liable for disqualification.

Items and quantities

• AO frames: 60
• Tent cards: 95
• Ceiling hanging posters: 95
• Till wobblers: 129
• Total: 379

Quantities are split across three clusters covering the nine airports (Cluster 1: ORTIA; Cluster 2: BFIA, CTIA, Kimberley, Upington, George; Cluster 3: KSIA, KPIA, CDSA).

Disbursements are reimbursed at actual cost.

Pricing

• Price only on the prescribed SBD 3.3 pricing schedule; failure to do so makes the bid liable for disqualification.
• Unit rates are required per item excluding VAT, with totals excluding and including VAT.
• Disbursements are reimbursed at actual cost.
• Prices must remain firm for the bid validity period of 120 business days; a price change is considered only in exceptional circumstances.

Pricing schedule quantities

• AO frames: 60 units
• Tent cards: 95 units
• Ceiling hanging posters: 95 units
• Till wobblers: 129 units
• Total: 379 units

Quantities are split across three clusters covering the nine airports (Cluster 1: ORTIA; Cluster 2: BFIA, CTIA, Kimberley, Upington, George; Cluster 3: KSIA, KPIA, CDSA).

Tax

• A valid SARS tax compliance status PIN must be submitted so ACSA can verify the taxpayer's profile; a printed TCS certificate is also acceptable.
• Where no TCS PIN is available but the bidder is registered on the CSD, a CSD number must be provided.
• Consortia, joint ventures and subcontractors must each submit a separate TCS certificate, PIN or CSD number.
• ACSA may not award to a bidder whose tax affairs are not in order.

Registration and ownership

• Central Supplier Database (CSD) registration and report.
• Certificate of Incorporation showing the ownership split.
• VAT registration details via the VAT questionnaire.

B-bbee

• A B-BBEE certificate and scorecard, or a B-BBEE QSE/EME affidavit, is required to claim preference points.
• Preference points under the 80/20 system: Level 1 = 5; Level 2 = 4.5; Level 3 = 4; Level 4 = 3; Level 5 = 2; Level 6 = 0.5; Level 7 = 0.3; Level 8 = 0.1; black youth majority-owned = 5; black women majority-owned = 5; majority owned by people with disabilities = 5; non-compliant = 0.
• A verifiable medical certificate or report is required where a disability preference is claimed.

Other

• All submitted documents and information must stay valid for the contract period; expired documents must be replaced and ACSA notified immediately of any change.
• Bidders may be subject to security vetting because ACSA is a National Key Point; ACSA will not contract with a bidder that does not comply.
• Third parties consulted on the bid must sign confidentiality agreements, which must be returned with the bid.
• No bidder, or consortium or joint venture member, may hold an interest in another bidder to this RFQ.

Safety requirements must be addressed in the bidder's methodology for planning, coordinating and implementing the campaign across all nine airports.

• Bid validity: 120 business days, with quoted prices firm throughout.
• The successful bidder must have a fully completed and signed written contract after award.
• ACSA may award the whole or part of the bid, split the award, negotiate with shortlisted bidders, award to a bidder other than the highest scorer on objective grounds, reject the lowest acceptable bid, or cancel the bid.
• ACSA will not disclose bidder names until the process is finalised, and bidders may not disclose bid process information to third parties without written approval.
• ACSA is a National Key Point; bidders may be security vetted and ACSA will not contract with a bidder that fails vetting.
• Confidentiality and non-disclosure obligations continue for five years, or one year from the last disclosure, whichever is longer.
• Misuse of ACSA intellectual property or brand protocols carries a penalty of 2% of the bidder's annual turnover in the year of the breach.
• The bid is subject to the Preferential Procurement Policy Framework Act, 2000 and its regulations, and to the General Conditions of Contract and any special conditions of contract.

Evaluation is staged, and each stage must be passed before the next:

• Stage 1 — mandatory requirements: completed and fully signed SBD 3.3 pricing schedule.
• Stage 2 — functionality: minimum qualifying score of 60 out of 100.
• Stage 3 — price and preference: 80/20 split, being 80 points for price and 20 points for specific goals.
• Stage 4 — post-tender negotiation, where applicable.

Functionality is scored out of 100: relevant company experience 30 points, proof of execution portfolio 30 points, resource plan and national footprint 20 points, methodology and implementation approach 20 points.

Bids that fail minimum requirements or thresholds, or that omit mandatory documents, are disqualified. ACSA may allow bidders reasonable time to submit Stage 1 information.