Brand review exercise for the automotive industry development centre eastern cape (aidc-ec)

Project Phase Outputs Timelines

PHASE 1 • Brand Audit Report Month 1–2

PHASE 2 • Brand Strategy Document Month 4–6

• Brand Positioning Statement

PHASE 3 • Corporate Identity Manual (Toolkit) Month 7–10

• Corporate Naming Proposal

Initial here ............

Document Name: AIDC-EC Tenders – Standard Bid Document

Rev. Nr.: 08 Document Number: FIN-FORM031 Previous Revision Date: 02.06.2022

Revision Date: 31.05.2023 Document Status: Approved of 64

PHASE 4 • Assets Development Month 11–16

• Marketing Campaign Plan

• Marketing Campaign Rollout

Copyright: All materials arising out of the consultancy shall remain the property of the

AIDC-EC

3. TIMELINES

The project will be completed over a period of 12 – 16 months, with key milestones including:

• PHASE 1: Brand Audit (Month 1–2)

• PHASE 2: Brand Strategy Development & Positioning Definition (Month 4–6)

• PHASE 3: Identity Development & Naming (Month 7–10)

• PHASE 4: Campaign Planning & Rollout (Month 11–16)

4. STAKEHOLDERS TO BE CONSULTED

• Key AIDC-EC Customers and Partners (including service providers)

• Executive Leadership Team

• AIDC-EC Staff

• Marketing, Communication and Events Business Unit

5. SUCCESS CRITERIA

• Stakeholder alignment and approval of brand strategy and identity.

• Positive reception of the new brand among target audiences.

• Increased brand awareness and engagement post-launch.

• Consistent brand application across all touchpoints.

Initial here ............

Document Name: AIDC-EC Tenders – Standard Bid Document

Rev. Nr.: 08 Document Number: FIN-FORM031 Previous Revision Date: 02.06.2022

Revision Date: 31.05.2023 Document Status: Approved of 64

CONDITIONS SPECIFIC TO THIS BID

1. Responsibilities and duties

Notwithstanding the fact that a description of the services has been provided above, AIDC-EC

shall be entitled to request additional services related to deliverables required to ensure the

successful completion of the services set out above on such further terms and conditions as may

be agreed between the parties in writing.

The service provider shall always faithfully and timeously carry out and perform the Services and

shall use its best endeavours to properly conduct, improve, extend and develop the business of

AIDC-EC in the provisioning of the services.

The Services shall as part of his duties, attend such meetings as may be required by AIDC-EC

from time to time and submit weekly or monthly progress reports on the services as may be

required and requested by AIDC-EC.

2. Obligation to perform and sub-contracting.

The bidder shall notify AIDC-EC in writing of all subcontracts awarded under this contract if not

already specified in the bid. Such notification, in the original bid or later, shall not relieve the bidder

from any liability or obligation under the contract.

The bidder shall not assign, in whole or in part, its obligations to perform under the contract,

except with AIDC-EC’s prior written consent.

3. Performance guarantee

Within thirty (30) days of receipt of the notification of contract award, the successful bidder shall

furnish to AIDC-EC the performance security of the amount specified above.

The proceeds of the performance security shall be payable to AIDC-EC as compensation for any

loss resulting from the bidder’s failure to complete his obligations under the contract.

Initial here ............

Document Name: AIDC-EC Tenders – Standard Bid Document

Rev. Nr.: 08 Document Number: FIN-FORM031 Previous Revision Date: 02.06.2022

Revision Date: 31.05.2023 Document Status: Approved of 64

The performance security shall be denominated in the currency of the contract or in a freely

convertible currency acceptable to AIDC-EC and shall be in one of the following forms:

A bank guarantee or an irrevocable letter of credit issued by a reputable bank located in South

Africa, acceptable to AIDC-EC, in the form provided in the bid documents or another form

acceptable to AIDC-EC; or

A cashier’s or certified cheque

The performance security will be discharged by AIDC-EC and returned to the bidder not later than

thirty (30) days following the date of completion of the bidder’s performance obligations under the

contract, including any warranty obligations, unless otherwise specified in SCC.

Notwithstanding the provisions above, the bidder shall not be liable for forfeiture of its

performance security, damages, or termination for default if and to the extent that his delay in

performance or other failure to perform his obligations under the contract is the result of an event

of force majeure.

4. Anti-dumping and countervailing duties and rights

When, after the date of bid, provisional payments are required, or anti-dumping or countervailing

duties are imposed, or the amount of a provisional payment or anti-dumping or countervailing

right is increased in respect of any dumped or subsidized import, AIDC-EC is not liable for any

amount so required or imposed, or for the amount of any such increase. When, after the said

date, such a provisional payment is no longer required or any such anti-dumping or

countervailing right is abolished, or where the amount of such provisional payment or any such

right is reduced, any such favourable difference shall on demand be paid forthwith by the

contractor to AIDC-EC or AIDC-EC may deduct such amounts from moneys (if any) which may

otherwise be due to the contractor in regard to supplies or services which he delivered or

rendered, or is to deliver or render in terms of the contract or any other contract or any other

amount which may be due to him.

Initial here ............

Document Name: AIDC-EC Tenders – Standard Bid Document

Rev. Nr.: 08 Document Number: FIN-FORM031 Previous Revision Date: 02.06.2022

Revision Date: 31.05.2023 Document Status: Approved of 64

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