Rebranding service provider for c‑brta 25th anniversary campaign

Email: [email protected]

Phone: 012 471 2000

Organisation: Cross‑Border Road Transport Agency (C‑BRTA)

No additional contact names or physical address are provided in the tender.

• Submit the completed bid pro‑forma (SBD 1) and the Bidder’s Disclosure Form (SBD 4).
• Complete and sign the Preference Point Claim form (SBD 6.1).
• Provide a firm price schedule (VAT inclusive) as per the Pricing Schedule section; offer must remain valid for 60 days from the closing date.
• Attach all required returnable documents listed in the tender (e.g., reference letters, CVs, qualifications, tax compliance proof).
• Failure to submit any of the above will result in immediate disqualification.

The bid will be scored using an 80/20 preference‑point system (Preferential Procurement Regulations 2022) across three steps:

1. Functionality (minimum 70 points required to proceed):

• Project proposal & methodology (30 pts) – demonstrate understanding of scope, timelines, rebranding experience, and corporate narrative development.
• Reference letters (30 pts) – three or more valid client letters on letterhead.
• Team leader qualifications (10 pts) – minimum Marketing/Brand Management degree (Master’s = 10 pts, Honours = 8 pts, Bachelor’s = 6 pts, Diploma = 4 pts).
• Team leader experience (10 pts) – 8+ years = 10 pts, 5‑7 years = 8 pts, 3‑4 years = 6 pts, 1‑2 years = 4 pts.
• Project team CVs (10 pts) – four key personnel each with ≥5 years experience and tertiary qualification.
• Company experience (10 pts) – based on relevance and number of similar projects.

2. Price (up to 80 pts) – points calculated using the prescribed price‑comparison formula; lower price yields higher points.
3. Specific Goals (up to 20 pts) – awarded for meeting BBBEE Level 1‑4 (10 pts), women‑owned enterprise (5 pts), and disability‑owned enterprise (5 pts).

Administrative compliance documents (tax status, CSD report, etc.) must be submitted; non‑submission leads to disqualification.

Scope of work includes:

1. Research & Insights – stakeholder research to inform corporate narrative.
2. Corporate Identity Development – new logo, brand positioning, brand promise.
3. CI Manual – typography, colour palette, imagery, usage guidelines.
4. Corporate Templates – letterheads, PowerPoint, business cards, folders.
5. Stakeholder Engagement – at least two consultative workshops with C‑BRTA management and regular feedback sessions.
6. Rollout Plan & Launch Support – implementation plan and creative concept for external launch.
7. Project Management & Reporting – detailed project plan, progress reports, and final delivery by 06 March 2026.

Methodology must show extensive experience, portfolio with contactable references, and a detailed timeline.

• Provide a firm price schedule (VAT inclusive) as per the Pricing Schedule section.
• Prices must be valid for 60 days from the closing date.
• No explicit requirement for performance bonds or guarantees is stated.
• Payment terms are not detailed; assume standard C‑BRTA terms unless otherwise specified in the contract.

• B‑BBEE Level 1 minimum (or sworn affidavit) required; additional points for women‑owned or disability‑owned status.
• Submit proof of tax compliance (CSD report) – seven days allowed to rectify any non‑compliance before award.
• Provide completed SBD 1, SBD 4, and SBD 6.1 forms.
• No explicit CIPC or CIDB registration requirements are mentioned, but ensure company is not listed on the Tender Defaulters or Restricted Suppliers registers.