Internal communications measurement and evaluation service provider – RFQ-222A-26

Advertisement date: 30 October 2026

Closing date: 06 November 2026 at 12:00

No briefing session or site visit is stated.

SCM enquiries:

• Contact: Thivhulawi Ratshibvumo
• Email: [email protected]
• Telephone: 012 426 5227

Technical enquiries:

• Contact: Katlego Morulane
• Email: [email protected]
• Telephone: 012 426 5401

Submission email: [email protected]

Physical address: 643 Leyds Street, Muckleneuk, Pretoria

Submission method: email only to [email protected]. Submissions to any other email address will not be accepted.

Closing time: 06 November 2026 at 12:00. Late bids will not be considered.

All bids must be submitted on the official forms provided; re-typing forms is not allowed.

Returnable forms (all must be completed and signed):

• SBD 1 (Invitation to Bid): provides bidder and contact details; forms the offer cover page.
• SBD 4 (Bidder's Disclosure): discloses any connection to state employees or the procuring institution; false disclosure disqualifies the bid.
• SBD 6.1 (Preference Points Claim Form): claims B-BBEE preference points; must be accompanied by the original or certified B-BBEE certificate or sworn affidavit (for EMEs/QSEs).
• SBD 7.2 (Contract Form - Rendering of Services): the contract to be signed by the successful bidder.
• Quotation on company letterhead.
• Proof of CSD registration.
• SARS Tax Compliance Status (TCS) PIN or CSD number.

Failure to provide or comply with any of the above may render the bid invalid.

Bidders may not contact any SANParks staff other than the officials named in the RFQ.

Evaluation points (80/20 system):

• Price: 80 points
• Specific goals: 20 points (promotion of enterprises owned by black people with at least 51% shareholding - up to 10 points; preference to enterprises owned by women with at least 30% shareholding - up to 10 points)

Award: The bidder who quotes on all items, supplies the required administrative documentation and complies with all terms and conditions is recommended for award. Final award confirmed by issuing a purchase order.

Mandatory compliance criteria (non-compliance leads to disqualification):

• Fully completed SBD 1, SBD 4, SBD 6.1 (with B-BBEE evidence), SBD 7.2.
• Quotation on company letterhead.
• CSD registration proof.
• SARS tax compliance (TCS PIN or CSD number); each party in a consortium/JV/subcontract must submit separately.
• No bids from persons in the service of the state, companies with directors who are state employees, or close corporations with members who are state employees.

SANParks requires appointment of a service provider for internal communications measurement and evaluation. The service provider must:

• Assess the effectiveness of existing internal communication channels and platforms.
• Measure employee engagement with internal communication content.
• Evaluate message reach, understanding, and recall among employees.
• Identify communication gaps, barriers, and opportunities.
• Benchmark internal communication performance against industry best practices.
• Provide actionable recommendations to optimise communication strategies and improve employee engagement.
• Assess SANParks' current internal communication platforms for suitability to measure staff reach.
• Implement measurement tools that enable ongoing measurement of how many employees internal communications reach, including field-based employees.

Scope of work includes:

• Diagnostic assessment: baseline assessment of existing channels and practices; evaluate communication effectiveness across employee segments and locations.
• Internal communications measurement (quantitative): employee surveys and pulse surveys; channel analytics; email performance metrics; intranet and digital platform analytics; engagement metrics; content consumption and reach statistics; practical methods to measure reach among non-digitally tracked employees (e.g., field-based staff, noticeboards, briefings).
• Qualitative measurement: employee focus groups; stakeholder interviews; leadership communication assessments; employee sentiment analysis; communication effectiveness perceptions.
• Channel evaluation: intranet, email, leadership engagements, team meetings, newsletters, WhatsApp groups, notice boards, collaboration platforms (e.g., Microsoft Teams), digital signage.
• Measurement of key outcomes: reach by channel/segment/location, awareness levels, understanding of key messages, employee trust, leadership communication effectiveness, engagement indicators, message penetration and retention, behavioural and business impact.

The service provider must confirm ability to provide strategic planning and team building as per the terms of reference; failure to confirm gives SANParks the right to cancel the purchase order.

Mandatory experience requirements:

• Company profile demonstrating a minimum of 5 years' experience in providing internal communications measurement and evaluation, and knowledge of communication measurement frameworks and industry benchmarks.
• Three signed reference letters on client letterheads, each reflecting client name, project description, period of service, contact person, contact details, signature, and date of issue. References must show successful delivery of internal communications measurement and evaluation, and organisational communication audits, to at least three clients (preferably public sector) over the past five years.
• Portfolio of at least five completed examples of internal communications measurement, analytics, and evaluation, including expertise in employee engagement research, analytics, data analysis, and reporting. The portfolio must indicate client and year of completion for each sample.
• CV of the proposed Lead internal communication expert, with a certified copy of an NQF Level 6 or higher qualification in Communication, Analytics, or related field, and at least five years' experience in internal communications measurement and evaluation.

Goods and services must conform to standards in the bidding documents. The purchaser may inspect, test, or analyse supplies/services at any time; non-conforming items may be rejected. Costs of inspections that show compliance are borne by the purchaser; costs of non-compliance are borne by the supplier. Rejected supplies must be removed and substituted at the supplier's cost and risk.

The pricing schedule lists three items: Diagnostic Assessment (quantity 1), Internal Communications Measurement (quantitative and qualitative) (quantity 1), and Internal Communication platforms Evaluation (quantity 1). Prices must be quoted excluding VAT, with VAT at 15% added, and grand total including VAT. The successful bidder must have quoted on all items in the schedule.

Pricing: The quotation must cover all items in the pricing schedule. Items are:

1. Diagnostic Assessment (quantity 1)
2. Internal Communications Measurement (quantitative and qualitative) (quantity 1)
3. Internal Communication platforms Evaluation (quantity 1)

Prices exclude VAT; VAT at 15% and grand total including VAT must be stated.

Payment: In accordance with PFMA, within 30 days of receipt of invoice after delivery of services.

Bid validity period: 90 days from the closing date.

Performance security: The successful bidder must furnish performance security within 30 days of contract award notification, in the form of a bank guarantee, irrevocable letter of credit, or cashier's/certified cheque (amount to be specified in SCC).

CSD registration: Mandatory. Bidders must be registered on the Central Supplier Database (CSD) before submitting the bid and must provide proof of registration; failure leads to disqualification.

Tax compliance: Bidders must be tax compliant. Submit a SARS Tax Compliance Status (TCS) PIN, or if no PIN, a CSD number. A printed TCS certificate may also be submitted. Each party in a consortium/JV/subcontract must submit a separate TCS certificate/PIN/CSD number.

Exclusions: Bids from persons in the service of the state, companies with directors who are state employees, or close corporations with members who are state employees will not be considered.

B-BBEE: Bidders must submit a B-BBEE Status Level Verification Certificate or a B-BBEE Sworn Affidavit (for EMEs and QSEs) to qualify for preference points. The specific goals are: black-owned enterprises (51%+ shareholding) and women-owned enterprises (30%+ shareholding). No minimum B-BBEE level is stated as a pre-qualification.

POPIA: SANParks adheres to the Protection of Personal Information Act; personal information collected will be used lawfully and transparently.

OHS: The service provider must comply with the Occupational Health and Safety Act as an employer.

The service provider must be fully aware of the provisions of the Occupational Health and Safety Act and is an employer in their own right with duties and responsibilities as prescribed in the Act.

No environmental or sustainability requirements specific to this tender are stated beyond SANParks' general mission to conserve and manage national parks and biodiversity. The scope of work is communications measurement and evaluation, with no environmental impact aspects described.

The contract is governed by the National Treasury General Conditions of Contract (GCC) and SANParks Special Conditions of Contract (SCC); where they conflict, SCC prevails. The successful bidder must sign a written contract form (SBD 7.2). Bid validity is 90 days from closing date. Performance security must be provided within 30 days of award notification, in a form acceptable to SANParks (bank guarantee, irrevocable letter of credit, or cashier's/certified cheque). Payment within 30 days of invoice. The supplier must not disclose contract information or documents without prior consent, and must permit inspection of records. The supplier indemnifies the purchaser against third-party claims of infringement of patent, trademark, or design rights.

The 80/20 preference point system applies. Price carries 80 points; specific goals carry 20 points. Specific goals: 10 points for promotion of enterprises owned by black people with at least 51% shareholding (graded: 91-100% = 10 points, 81-90% = 8, 71-80% = 6, 61-70% = 4, 51-60% = 2, below 50% = 0); 10 points for enterprises owned by women with at least 30% shareholding (graded: 71-100% = 10, 61-70% = 8, 51-60% = 6, 41-50% = 4, 30-40% = 2, below 29% = 0). Award to bidder who quotes all items, supplies required documentation, and complies with all terms; confirmed by purchase order.