Broad-Based Black Economic Empowerment Act (B-BBEE Act)
Act 53 of 2003
Provides the empowerment-compliance context often used in public-sector supplier evaluation.
Relevant because this is a South African public-sector procurement opportunity.
Documents available on tender detail page
Tender Type
Request for Bid(Open-Tender)
Delivery Location
Johannesburg, Sunninghill - Sunninghill - Johannesburg - 2157
Organization Type
GOVERNMENT
Published
28 Oct 2026
OCDS Reference
ocds-9t57fa-176083
The housing development agency (hda) requires a service provider to develop and implement an integrated marketing and communication strategy, including a section on brand culture change management. The project aims to re-engineer the hda's brand image, instil confidence in the hda as a construction consultant of choice, and deliver a brand identity and culture change strategy, marketing and communication strategy, improved corporate identity manual, customer and employer value proposition, brand governance framework, and related deliverables. Bidders must pass a 70% technical threshold and compete on an 80/20 price and specific goals basis. The most consequential consideration is the technical evaluation, which requires a project lead with at least ten years' relevant experience and a detailed track record, as failure to score 70% results in disqualification.
Closing date and time: 20 November 2026 at 11:00; bids must be deposited in the HDA tender box at 4 Kikuyu Road, Sunninghill, 2157, in two sealed envelopes (Volume 1: compliance and technical; Volume 2: financial and SBD 6.1).
No compulsory briefing session; questions must be submitted to [email protected] by 09 November 2026 at 16:30.
Technical evaluation minimum threshold is 70%; bidders scoring below are disqualified. The technical criteria (100 points) include: project lead qualifications and experience (30), proven track record (30), company experience (20), and detailed project approach (20).
Project lead must have a minimum of ten years' relevant experience in brand strategy or integrated marketing and communication strategies, an Honours Degree (NQF 8) in a related field, and demonstrated experience in leading transformation within a public sector organisation, SOE, or government institution.
Track record requires appointment letters with signed and contactable reference letters for projects completed within the last ten years; 8 or more such letters score the full 30 points.
Specific goals points (20) are claimable via SBD 6.1 with proof from CSD or sworn affidavit: Black Women Owned (max 4), Youth (max 7), Disabled People (max 5), Military Veterans (2), HDSA (2). Failure to submit proof results in 0 points for specific goals.
Mandatory compliance documents: CSD registration and report, Tax Compliance Status (TCS) PIN, COID Letter of Good Standing, and completion of all RFP documentation including SBD 1, SBD 4, SBD 5, and SBD 6.1. COID letter may be provided within 7 days of award if not submitted with the bid.
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Date & Time
Friday, 20 November 2026 - 11:00
Venue
null
Categories
Request for Bid(Open-Tender)
Johannesburg, Sunninghill - Sunninghill - Johannesburg - 2157
Tenders in this industry often require registration with these bodies.
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AI Document Analysis Stages
Description
28 Oct
2026
Tender Published
Tender was published
20 Nov
2026
Closing Date
Tender closing date
These references help suppliers understand the public-procurement framework around this opportunity. They are generated from the tender category, issuing organisation type and procurement context.
These rules commonly apply to South African public-sector procurement.
Act 53 of 2003
Provides the empowerment-compliance context often used in public-sector supplier evaluation.
Relevant because this is a South African public-sector procurement opportunity.
Act 108 of 1996 (s217)
This is general procurement context, not legal advice. Always verify requirements in the official tender documents and issuing authority notices.
REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf
The Housing Development Agency requires a service provider to develop and implement an integrated marketing and communication strategy, including a section on brand culture change management. The project aims to re-engineer the HDA's brand image, define leadership style, and clearly articulate its products and services to instil confidence in the agency as a construction consultant of choice.
To download these documents and access AI-powered analysis, visit the main tender page.
Organization
Housing Development AgencyMatched by category & region
Free guidance to prepare before you bid
Not sure if your business is ready for this tender? Check CSD, CIDB, and B-BBEE requirements, run a readiness assessment, and move from opportunity to submission.
Open Supplier Readiness HubMedian Estimate
R 2 375 892
Range
Based on 25 comparable awarded tenders. Companies with similar profiles typically bid near the median.
* Estimates are based on historical data and do not guarantee actual award values.
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The Housing Development Agency (HDA), a national public development agency under the Department of Human Settlements, requires a service provider to develop and implement an integrated marketing and communication strategy with a section on brand culture change management. The aim is to re-engineer the HDA's image and brand, educate stakeholders about its mandate, and position the HDA as a construction consultant of choice. The project will deliver brand identity and culture change strategies, improved CI manual, customer and employer value propositions, a suited brand leadership style, a sound operating model, enhanced brand reputation, and supporting frameworks (brand governance, transformation roadmap, thought leadership).
Important Dates
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Closing date and time: 20 November 2026 at 11:00.
Closing date for questions: 09 November 2026 by 16:30.
Closing date for HDA responses: 11 November 2026.
Compulsory briefing: None.
Contact Information
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Enquiries (general and technical):
Submission address:
Housing Development Agency Head Office
4 Kikuyu Road
Sunninghill
2157
(Tender box located at this address.)
RFP download: www.etenders.gov.za or www.thehda.co.za/procurement/currenttenders
Submission Guidelines
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Submission method: sealed envelope/package delivered to the HDA tender box at the HDA Head Office.
Delivery address: Housing Development Agency, 4 Kikuyu Road, Sunninghill, 2157.
Attention: SCM Office; RFP No: HDA/HO/2026/010; closing date and time: 20 November 2026 at 11:00.
Packaging: Two separate sealed envelopes. Volume 1 (Envelope 1): Part A – Compliance Response; Part B – Technical/Functional Response. Volume 2 (Envelope 2): Part C – Financial Proposal and specific goals (SBD 6.1). No pricing or pricing-related information in Volume 1.
Submission copies: 1 original plus an electronic version on a USB stick, clearly marked with the bidder’s name. The original and copies must be identical.
Formatting: Responses in English, A4 format (graphics up to A3), neatly and functionally bound, pages consecutively numbered. Signed in black ink. Non-original documents certified as true copies by a Commissioner of Oaths.
Signing: Original signed by a person duly authorised by each consortium member and subcontractor; proof of authorisation must form part of the bid.
Returnable forms (complete, sign and submit):
Disqualification risks:
Evaluation Criteria
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Evaluation stages:
Technical evaluation criteria (total 100 points):
Minimum qualifying score: 70% for technical.
Technical Specifications
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Scope: Develop and implement an integrated marketing and communication strategy with a section on brand culture change management for the Housing Development Agency.
Key deliverables (as listed):
Objective: Create a brand that instils confidence in the HDA as a construction consultant of choice; define the leadership style to drive the HDA mandate; clearly articulate products/services to clients.
Required methodology and approach (in the technical proposal):
Methodology
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfThe technical proposal must demonstrate a clear methodology and approach covering:
Points for methodology:
Bid format: Executive summary upfront; clear, concise, numbered headings; responses ordered per RFP.
Experience & Qualifications
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfProject Lead requirements:
Track record (proof: appointment letters with signed and contactable reference letters for projects in last 10 years):
Company experience (years delivering similar projects: Brand Strategy, IMC, brand transformation, corporate positioning):
Pricing Schedule
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfPricing must be on the Pricing Schedule (Annexure 2) in Volume 2/Envelope 2.
Financial Requirements
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)Pricing schedule: Complete Pricing Schedule Annexure 2 (in Volume 2/Envelope 2).
Currency: Prices in South African Rand, inclusive of VAT.
Price basis: Firm; escalation basis and formula must be indicated. Cost breakdown required.
Compliance: Bids must follow the exact pricing schedule format; deviations may be declared non-responsive.
Discounts: Any discounted prices considered only in the final evaluation stage, on an unconditional basis.
Market-related price: HDA may negotiate a market-related price with the highest-scoring bidder or cancel. If not agreed, may approach second and third highest scorers sequentially; otherwise RFP cancelled.
Financial stability: HDA may request annual financial statements signed by a professional accountant or other documents for due diligence.
No bid security, performance bond, or retention specified.
Compliance Requirements
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdf (RFP)CSD: Bidders must be registered on the Central Supplier Database (CSD), except foreign suppliers with no local entity. Provide CSD report / supplier number.
Tax compliance: Must be tax compliant at submission and throughout contract. Provide Tax Compliance Status (TCS) PIN; tax status verified via CSD. Foreign bidders and consortium/JV members also must be compliant.
COID: Letter of Good Standing from the Compensation Fund required (submitted with Stage 1 basic compliance, or within 7 days of award if not submitted).
B-BBEE/Specific Goals: Claim points under SBD 6.1; specific goals points allocate 20 out of 100. Proof via CSD or sworn affidavit.
Specific goals points:
Bidder must submit proof/documentation to claim specific goals; failure to do so means 0 points claimed (not disqualification).
Joint ventures/consortia: Must submit signed JV/consortium agreement stating percentage split and responsibilities; consolidated specific goals evidence required.
CIDB: Referenced in document but no specific grading requirement stated.
Confidentiality: Bidders must keep confidential information confidential and may be required to sign confidentiality undertakings. Any gift to HDA employees leads to disqualification.
Environmental
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfThe project involves environmental analysis as part of strategy formulation, but no specific environmental impact or sustainability requirements are stated in the document.
Contractual Terms
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfValidity period: 120 business days from closing date; may be extended at same terms if evaluation not finalised.
Confidentiality: All information provided by HDA must be kept confidential; may not be copied or disclosed without prior written consent. Confidential information remains HDA property and must be returned on demand.
Contract award: HDA not obligated to accept any bid; may split award between more than one service provider.
Post-tender: HDA may conduct post-tender negotiations and request best and final offer (BAFO) if no bid meets requirements or bids are not affordable.
If preferred bidder fails to sign/commence contract, HDA may award to next ranked bidder; validity of next ranked bids deemed to remain valid.
Liability: HDA accepts no liability for cost or expenses incurred by bidders in preparing responses. Incorrect information leading to award may result in contract cancellation and restriction from future business.
Market-related price: HDA may negotiate or cancel if highest-scoring price not market-related.
Gifts: Offering gifts to HDA employees or consultants results in immediate disqualification.
Governing law: South African law.
Section
Source: REQUEST FOR PROPOSAL FOR THE APPOINTMENT OF A SERVICE PROVIDER TO DEVELOP AND IMPLEMENT AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY WITH A SECTION ON BRAND CULTURE CHANGE MANAGEMENT.pdfAdditional evaluation detail:
Sets the constitutional standard for fair, equitable, transparent, competitive and cost-effective public procurement.
Relevant because this is a South African public-sector procurement opportunity.
Act 5 of 2000
Covers preferential procurement and preference-point systems used in public tenders.
Relevant because this is a South African public-sector procurement opportunity.
Act 12 of 2004
Supports anti-corruption controls and supplier integrity in procurement processes.
Relevant because this is a South African public-sector procurement opportunity.
Act 28 of 2024
Provides the national framework for public procurement across government.
Relevant because this is a South African public-sector procurement opportunity.
Act 2 of 2000
Supports access to tender records, award decisions and public-sector procurement information.
Relevant because this is a South African public-sector procurement opportunity.
Act 3 of 2000
Supports lawful, reasonable and procedurally fair administrative tender decisions.
Relevant because this is a South African public-sector procurement opportunity.
Address
63 Worraker St, Newton Park, Gqeberha, 6045, South Africa
Source confidence
High source confidence
Official source
eTenders.gov.za
Documents found
1
Last checked
06 Nov 2026
AI status
Enhanced
Data conflicts
None detected
This tender has strong source evidence, including source metadata and supporting tender information synced from the government tender portal.
Tenders SA is not the issuing authority. All tenders are automatically synced from the official government tender portal. Always confirm final submission details, closing dates, briefing sessions, eligibility requirements, and documents on the official government portal before applying.
Contact
011-544-1000[email protected]www.thehda.co.za63 Worraker St, Newton Park, Gqeberha, 6045, South Africa
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