Multi-media education and awareness campaign for south africa's oil and gas sector (12 months)

Closing date: 19 November 2026 at 12:00

Briefing session: none (non-compulsory briefing session: none)

Tender validity period: 120 days from the closing date

Enquiries

• Method: email only
• Email: [email protected]

Submission address (physical)

Petroleum Agency SA

2nd Floor Herons Place

Heron Close

Century City

Cape Town

Submission method: electronic or physical hand delivery.

• Electronic submission: email the completed tender to [email protected]. Bidders submitting via SCNET must also copy [email protected].
• Physical delivery: Petroleum Agency SA, 2nd Floor Herons Place, Heron Close, Century City, Cape Town.
• Closing time: 19 November 2026 at 12:00. Late bids will not be accepted.

Returnable documents — all must be completed, signed and submitted with the bid:

• SBD 1 (Invitation to Bid): bidder and contact details, signed as the offer cover page.
• SBD 4 (Declaration of Interest): discloses whether any director or shareholder is employed by the state or connected to anyone at the Agency.
• SBD 6.1 (Preference Claim Form) with certified B-BBEE certificate or sworn affidavit: claims B-BBEE points; non-submission scores zero on specific goals.
• Central Supplier Database (CSD) registration summary: proof of CSD registration; register at https://secure.csd.gov.za if not yet done.
• Valid Tax Compliance Status (TCS) PIN or printed TCS report: proof of tax compliance; an unregistered or non-compliant bidder will not be considered.
• Pricing Proposal: full detailed price proposal.
• Company Profile: to be submitted.

Disqualification risks:

• Any required document omitted or left unsigned.
• Incomplete or illegible bid responses.
• Bids valid for fewer than 120 days.
• Counter conditions or amendments to bid conditions.
• Late delivery of the bid, regardless of reason.

Evaluation in two phases.

Phase 1: Administrative evaluation — checks that the bid complies with the tender document. Failure to submit any required document may lead to disqualification. The Agency may reject incomplete or illegible bids.

Phase 2: Preference points and award — the contract is awarded to the most economically advantageous tender, based on price and specific goals as per the PPPFA. The preference point system is not explicitly stated in the document (whether 80/20 or 90/10). The successful bidder must have proven relevant experience, must not be insolvent, in dissolution, bankrupt or in winding-up, and must not be subject to related legal proceedings. No minimum qualifying score is stated.

The Agency requires a professional and experienced service provider to plan, develop, produce and execute a high-impact multi-media education and awareness campaign about South Africa's upstream oil and gas sector, over 12 months. The provider works with the Agency's Communications and Stakeholder Relations Division.

Campaign objectives:

• Inform the public about the country's oil and gas resource endowment and potential.
• Contextualise oil and gas within the Energy Policy, Climate Change Act 2024, and the just energy transition.
• Demonstrate socio-economic benefits of a well-regulated sector.
• Amplify voices of communities, SMMEs and industry leaders.
• Position the Agency as a transparent, responsible, people-centred regulator.
• Stimulate informed public participation in energy policy.

Scope of work:

• Campaign Strategy and Planning: comprehensive multi-media strategy, audience segmentation, content calendar, alignment with the Agency's Communication Strategy, risk assessment.
• Audio-Visual Content: TV series/documentary (broadcast quality, in partnership with SABC and other platforms), podcasts (Spotify, Apple, Google), TikTok, YouTube, Myth-Buster series, reels and short-form content.
• Production across all nine provinces; confirmed locations include Mossel Bay (Western Cape), Wild Coast (Eastern Cape), Bloemfontein (Free State), Gauteng/Western Cape for industry leaders, academia (Wits ACEL, UWC, Fort Hare, Africa Centre for Energy Leadership), SABC Studios (Johannesburg/Cape Town), Thungela/Mpumalanga Corridor.
• Viral Communication and Public Engagement: trending formats, hashtag campaigns, user-generated content, human-interest stories, high-profile interviews.
• Content Strands: 'Advocates of the Agency' and 'Advocates for Oil & Gas', including PetroSA first licence story, Women in Petroleum, STEM profiles, SMME success stories, fishing and oil & gas coexistence.
• Communication Channels: TV (SABC, eTV, DStv), community and national radio (9 provinces), YouTube, TikTok, podcasts, Instagram/Facebook/X, LinkedIn, PASA website and newsletter, online news and Op-Eds, community events, paid digital advertising.
• Key Message Framework: anchored on pillars such as resources being real and significant, compatibility with climate goals, jobs and growth benefits, the Agency as a credible regulator, transformation, coexistence with fishing and tourism, and the need for domestic resources as Mozambique gas declines.
• Monitoring, Evaluation and Reporting: M&E framework with KPIs for reach, engagement, sentiment, awareness uplift, message penetration; monthly performance reports; mid-campaign review; post-campaign evaluation.
• Skills Transfer and Capacity Building: structured plan, training, handover of materials.

Mandatory quality-related requirements:

• All content must be produced to broadcast quality; video masters delivered in UHD/4K, with platform-optimised versions.
• Subtitles and closed captions on all video; multilingual adaptation (including South African Sign Language) and WCAG 2.1 AA compliance.
• All material must align with the Agency's Corporate Identity Guidelines and be submitted for review and approval before publication.
• A dedicated Project Manager is required as the primary contact, available for regular progress meetings.

Media buying:

• Bidders must state whether media buying (TV/radio airtime, paid digital and social advertising) is included. If included, provide a separate media budget, recommend channel allocation, and submit proof of placement (flighting schedules, broadcast certificates, platform reports) with each invoice.

Deliverables schedule:

• Minimum deliverables must be priced on a common basis; bidders may propose additional deliverables as value-adds, shown separately in the Pricing Schedule.

Service levels:

• Respond to queries within 24 hours; submit weekly progress reports; attend monthly review meetings; escalate risks/issues in writing within 48 hours.

POPIA compliance:

• Provide written assurance that all team members and subcontractors comply with POPIA, especially regarding filming and use of footage of identifiable individuals.

Stakeholder sensitivity:

• Respect rights, cultural practices and intangible heritage of indigenous and traditional communities, with special attention to fishing communities along the Wild Coast.

The service provider must demonstrate a proven track record of successfully developing and executing high-impact, multi-media public education campaigns, preferably within the energy, mining, extractive industries or public sector environment. Evidence of prior work, including references and a portfolio of evidence, must be submitted with the tender response.

A dedicated Project Manager must be appointed with relevant qualifications and experience, serving as the primary point of contact.

Quality standards for campaign content:

• All content must be produced to a professional, broadcast standard.
• Deliver video masters in UHD/4K resolution, with versions optimised for each platform.
• Professional editing, colour grading and sound mixing are required.
• Full compliance with the Agency's Corporate Identity Guidelines.
• Content must be suitable for use across multiple platforms.

Content testing and QA before public launch:

• Facilitate a review and testing process with the Agency's Executive leadership, internal stakeholders and selected collaborative partners to ensure accuracy, appropriateness and strategic alignment.

Accessibility requirements:

• Subtitles and closed captions on all video content.
• Multilingual adaptation into official languages relevant to each province, including South African Sign Language where appropriate.
• Compliance with recognised accessibility standards for digital content (e.g. WCAG 2.1 Level AA for web).

Inspections and quality control:

• The Agency may carry out inspections and tests during production/execution. Costs of failed inspections are borne by the supplier.
• Non-compliant supplies/services may be rejected and must be replaced at the supplier's cost.

The bidder must complete the Pricing Schedule in full. Prices must be itemised and shown separately for: strategy; production; post-production; travel; talent; studios; equipment; media buying; community engagement; translation; and project management.

Prices must be quoted in South African Rand, inclusive of all taxes, and remain fixed during the contract term unless otherwise agreed.

Bidders must price the minimum deliverables quantities so that all bids are comparable. Additional deliverables (value-adds) must be shown separately in the Pricing Schedule.

Bid validity: 120 days from the closing date.

Pricing format:

• Prices must be in South African Rand, inclusive of all taxes, and remain fixed during the contract term unless otherwise agreed.
• Prices must be itemised and shown separately for: strategy, production, post-production, travel, talent, studios, equipment, media buying, community engagement, translation, and project management.
• The bidder must state the total tendered contract sum on the tender form, indicating whether inclusive or exclusive of VAT.

Bid validity: 120 days from the closing date; bids valid for a shorter period will be rejected.

Performance security: within 30 days of contract award notification, the successful bidder must furnish performance security in the amount specified in the General Conditions. Acceptable forms: bank guarantee, irrevocable letter of credit from a reputable bank, or cashier's/certified cheque. The security is returned not later than 30 days after completion of the supplier's obligations.

Payment: payment is made in Rand, within 30 days of submission of a correct invoice.

Penalties: if the supplier fails to deliver or perform within the contract period, the Agency may deduct from the contract price a penalty calculated using the current prime interest rate for each day of delay.

Tax compliance:

• Submit a valid SARS Tax Compliance Status (TCS) PIN or a printed TCS certificate with the bid. Application via SARS e-filing (www.sars.gov.za).
• No contract will be concluded with a bidder whose tax matters are not in order.

Central Supplier Database (CSD):

• The service provider must be registered on the CSD and provide a CSD number.

B-bbee:

• Submit SBD 6.1 (Preference Claim Form) with a certified copy of a B-BBEE certificate or a sworn affidavit. Non-submission leads to zero points on specific goals. Inconsistencies in the B-BBEE affidavit (e.g. percentages not tying up) will result in zero points on specific goals.

Eligibility:

• Bidders involved in fraudulent or corrupt practices, or barred by National Treasury, are not eligible.
• The successful bidder must not be insolvent, in dissolution, bankrupt or in the process of being wound up, and must not be subject to related legal proceedings.

Fronting investigation:

• If fronting is suspected, the bidder must prove that fronting does not exist within 14 days of notification; failure may invalidate the bid and lead to restriction from public sector business for up to 10 years.

Combined submissions (consortia/JVs/subcontractors):

• Each party must submit a separate TCS certificate/PIN/CSD number.

Language: The tender and all correspondence must be in English.

The document does not specify a health and safety plan requirement.

The campaign content must accurately address oil and gas development in the context of South Africa's climate commitments and the just energy transition. Content must communicate that responsible oil and gas development is compatible with climate goals and with coexistence of fishing, tourism and other marine livelihoods. Stakeholder sensitivity requires respecting the rights, cultural practices and intangible heritage of indigenous and traditional communities, with special attention to fishing communities along the Wild Coast.

General conditions apply unless special conditions state otherwise.

Key obligations:

• The supplier must not disclose contract documents or information without prior written consent.
• Records must be open to inspection and audit by the Agency.
• The supplier indemnifies the Agency against third-party claims of patent, trademark or industrial design infringement.
• No assignment of obligations without prior written consent.
• Subcontracts must be notified in writing.

Delivery and performance:

• Deliver and perform according to the time schedule in the contract. Delays may attract penalties (calculated at the prime interest rate per day of delay).
• Force majeure may relieve liability, but the supplier must notify the Agency promptly and continue performance as far as practical.

Payment and prices:

• Payment within 30 days of a valid invoice; in Rand unless otherwise stated.
• Prices fixed for the contract term.

Amendments:

• Only by written amendment signed by both parties.

Termination:

• The Agency may terminate for default, including failure to deliver, failure to perform any obligation, or corrupt/fraudulent practices.
• Termination for insolvency is without compensation.

Disputes:

• Amicable resolution attempted; after 30 days, mediation may be initiated; if not settled, a South African court decides.

Limitation of liability:

• The supplier is not liable for indirect or consequential loss, except in cases of criminal negligence or wilful misconduct. Aggregate liability limited to the total contract price.

Taxes and duties:

• Local supplier responsible for all taxes until delivery.

Restrictive practices:

• Collusive bidding is prohibited; offenders may be referred to the Competition Commission, and the Agency may invalidate bids, terminate contracts, restrict business for up to 10 years, and claim damages.

The evaluation has two phases.

Phase 1: Administrative evaluation — checks compliance with the tender document. Required documents include SBD 1, SBD 4, SBD 6.1 with B-BBEE certificate/affidavit, CSD registration summary, valid TCS PIN or printed report, pricing proposal, and company profile. Non-submission may lead to disqualification.

Phase 2: Preference points and award — the contract is awarded to the most economically advantageous tender based on price and specific goals. The preference point system (80/20 or 90/10) is not explicitly stated. The successful bidder must have proven relevant experience and meet the award conditions (not insolvent, etc.). No minimum qualifying score is given.