Full-service marketing agency for go-to-market strategy of packaged services (6-Month contract)

The tender is to procure a full-service marketing agency to develop and execute the go-to-market strategy for packaged services. The contract period is six (6) months.

The National Industrial Participation Programme (NIPP) applies to this bid. Bidders must sign and submit SBD 5 (NIPP Declaration) with the bid. The programme is obligatory for contracts with imported content meeting the thresholds described in the document. Successful bidders with contracts in excess of R10 million must report to the DTIC within 5 working days of award.

Closing date and time: 20 November 2026 at 11:00 (South African time).

Objection to brand-specific requirements: within 5 days from the date of publication of the RFB.

SCM / Bidding procedure enquiries:

• Contact: Duduzile Mathibela
• Email: [email protected]

Technical enquiries:

• Contact: Ndamulelo Mutuwafhethu
• Email: [email protected]

Submission method: Email the completed bid pack to the SITA SCM contact.

Submission email: [email protected]

Bids must be prepared in English.

Returnable documents:

• SBD 1 (Invitation to Bid): completed and signed as the cover page of the offer.
• SBD 4 (Bidder's Disclosure): discloses any employment by an organ of state, relationships with SITA personnel, and all CSD-registered companies linked to directors. A false or incomplete disclosure disqualifies the bid.
• SBD 6.1 (Preferential Procurement Claim Form): claims preference points for specific goals; supporting evidence for each goal claimed must be submitted with the bid.
• SBD 5 (NIPP Declaration): signed and submitted with the bid.
• Government Procurement: General Conditions of Contract (GCC) acknowledgment.
• Tax compliance: a valid SARS tax clearance certificate (original) must be submitted prior to award.

Failure to disclose all CSD-registered active companies linked to directors leads to disqualification.

Bids must not incorporate additional stipulations or amendments to the RFB document; any proposed changes must be marked on a separate letter for SITA's discretion.

SITA may request written clarification; failure to respond within the specified timeframes leads to disqualification.

The applicable preference point system is the 90/10 system.

• Price: maximum 90 points.
• Preference points for specific goals: maximum 10 points; specific goals are stated in Annexure 1 (Bid Specification) and supporting documentation must be submitted with the bid.

Failure to submit proof for specific goals means preference points are not claimed.

Evaluation stages: administrative compliance, then price and specific goals evaluation.

Bidders must be registered on the CSD and have a valid SARS tax clearance.

Bidders must not be listed on the Register for Tender Defaulters or the List of Restricted Suppliers.

Bidders must not have engaged in collusive bidding or restrictive practices.

Oral presentations may be required at SITA's discretion.

Scope: Development and execution of a go-to-market strategy for packaged services.

Contract period: six (6) months.

The bidder must provide a full-service marketing agency capability to develop and execute the strategy.

Specific technical requirements are detailed in the bid specification (Annexure 1) and the mandatory returnable documents are specified there.

No specific financial requirements (e.g. bid security, performance guarantee amounts, payment terms) are stated in the provided document. The GCC provides that a performance security may be required within 30 days of award, as specified in the contract (amount not stated).

Central Supplier Database (CSD) registration: mandatory.

SARS tax clearance certificate: mandatory, original, submitted before award.

Compensation for Occupational Injuries and Diseases Act (COIDA): all employees and sub-contractor employees must be covered; proof of registration and good standing may be requested.

B-BBEE: Preference points claimed under SBD 6.1; specific goals in Annexure 1.

No CIDB grading requirements stated (not a construction tender).

Local content / NIPP: SBD 5 (NIPP Declaration) must be signed and submitted; NIPP obligations apply to contracts with imported content meeting certain thresholds (details in SBD 5).

The procurement is for a full-service marketing agency to develop and execute a go-to-market strategy for packaged services over a six-month period. The delivered pricing schedule is Annexure H, a rate card for all services, with no guarantee of quantities.

The document contains no evaluation methodology. The supplied file, Annexure H Pricing Schedule, only establishes a rate card. Evaluation criteria, scoring, and preference point systems are not stated. The pricing schedule requires a fixed unit rate for each line item and a total bid price (excl. VAT) with the totals calculated automatically. A signed confirmation by the bidder is required that the prices cover all obligations and that any pricing mistakes are at the bidder's own risk.

The scope is the procurement of a full-service marketing agency to develop and execute a go-to-market strategy for packaged services over six months. The pricing schedule lists deliverables across nine sections:

• Strategic consulting and campaign planning
• Creative development and content production
• Digital platforms and campaign infrastructure
• Media deployment and media buying
• Brand activation and engagement
• Sales enablement and marketing toolkits
• Thought leadership
• Reporting, analytics and proof of execution
• Account management and project coordination

Specific quantities are defined for many deliverables, for example 10 advertorials, 30 social media banners, 8 landing pages, 5 animated explainer videos, and 3 campaign performance reports. Media spend is allocated as a percentage of total budget across LinkedIn, Google Search and sponsored content.

Pricing must be VAT exclusive and in South African Rand. Unit prices must include all costs to deliver, including taxes, duties, logistics, storage, labour, overtime and subsistence/travel. The totals for the bid price are calculated in the schedule, with VAT at 15%. The rates submitted form a rate card only. SITA does not guarantee the procurement or utilisation of any specific quantity; all services are procured on an as-and-when-required basis, subject to budgets and campaign priorities. No claim may be made against SITA for variances between actual and anticipated volumes.

SITA requires the appointment of a full-service marketing agency to develop and execute the go-to-market strategy for packaged services for a period of six (6) months.

Enquiries: Ndamulelo Mutuwafhethu

• Email: [email protected]
• Telephone: +27 12 367 3085

Registration queries:

• Email: [email protected]

ERP queries:

• Email: [email protected]

Submission method: electronic only, via the SITA ERP supplier portal (link provided in the invitation letter).

• Bidders must register as a supplier on the ERP system before submitting.
• The bid response must be submitted through the ERP platform within the stipulated date and time; responses submitted otherwise will not be considered valid.
• The complete bid response pack must be submitted in the correct format as original documents.
• Bidders must complete the bid pricing schedule using the provided Excel format and include it as an original document in the response pack.
• Each line-item price must be recorded directly within the ERP system as part of the submission.
• Bidders must be registered on the Central Supplier Database (CSD) and ensure all company details are updated.
• Registration queries: [email protected]
• ERP queries: [email protected]
• Supplier user guide available at: https://www.sita.co.za/content/erp-isupplier-ecatalogue-guidelines

Evaluation information beyond the administrative pre-qualification requirements is not stated in the invitation letter. Bidders must meet the pre-qualification requirements: CSD registration and submission via the ERP platform within the closing time.

SITA requires the appointment of a full-service marketing agency to develop and execute the go-to-market strategy for packaged services.

• Contract period: six (6) months.
• The scope involves developing and executing a go-to-market strategy for SITA's packaged services.

Administrative pre-qualification requirements:

• Bidders must be registered on the Central Supplier Database (CSD) with all company details updated.
• The bid response must be submitted electronically via the ERP platform.
• Documentation must be provided in the correct format and as original documents.
• The bid pricing schedule must be completed using the provided Excel format and included as an original document.
• Each line-item price must be recorded directly within the ERP system.